Beauty / Beauty Feature

Just add water – introducing By Beth, the holistic beauty brand redefining edible beauty

We know that beauty is about so much more than just what's on the outside. Beauty starts on the inside - so nourishing yourself from within is just as important as applying serums and creams.

With this in mind, please allow us to introduce your to By Beth a new beauty brand with a holistic approach. All you need to do is add water and drink.

By Beth has created a range of ingestible beauty formulas designed to enhance your existing beauty routine from the inside. The hero ingredient is Australian bovine collagen, which is then supported by key native botanicals to help reveal your natural radiance.

Founded and created by Beth Levis, she was inspired to create her brand after witnessing the transformative effects of ingestible collagen firsthand. However, she was unable to find a brand that aligned with her own values around wellness and sustainability. So she decided to make her own and show that luxury and sustainability are not mutually exclusive.

Her love of the Australian landscape and its rugged beauty served as her inspiration for ingredients. Australian botanicals are some of the most powerful and potent. They've had to survive in one of the world's harshest climates and over thousands of years they have developed supercharged antioxidant properties.

Beth has carefully curated particular blends of these powerful Australian botanicals and  designed them to deliver targeted results. These work alongside the main ingredient - collagen. It's the most abundant protein in the body and it's what gives our skin skin structure, strength and elasticity. Of course, nature is cruel and we rapidly lose our natural supply from our 20s, leading to signs of ageing. Ingestible collagen has been clinically proven negate these signs, plumping skin, strengthening hair and nails - and supporting gut health.

 

 

“When I first started incorporating ingestible collagen into my routine, I instantly saw my skin come alive. A lifelong battle with perpetual skin conditions became background noise; after four pregnancies my chronically brittle hair and nails were in better shape than they’d ever been. It’s been my mission since to help others reveal their inner radiance and let the light in," says Beth.

But what sets By Beth apart from other ingestible brands is it's signature vessel. A unique and considered container that stores your ingestible formulas, one that has been designed to work and blend with your interior scheme, and one that is refillable and reusable. It's free from plastic, made from glass with a UV filter - so all the active ingredients are protected from sun damage. You can top up your vessel with a refill pouch - the pouch being made from recycled Kraft paper.

There are currently three formulas in the range: The Original, the foundation formula that contains simply Australian bovine collagen; Wood & Spice harnesses antioxidants and healing properties of native botanicals wattleseed, davidson’s plum and cinnamon myrtle combined with Australian bovine collagen; and Fruit & Floral which combines native botanicals quandong, muntries and strawberry gum a for a free radical-fighting, antioxidant-rich formula, alongside the bovine collagen.

By Beth is available now, online at the brand's website.

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