Reformation has been a cult favourite since the brand was launched in 2009. But it's not just the brand's feminine silhouettes and figure-flattering styles that have made it so popular. Reformation has been totally carbon neutral since 2015 making it one of (if not the most) sustainable clothing options out there. In fact, you can even sign up to receive their quarterly Sustainability Reports to see how they're tracking season-to-season.
If you love Reformation, its styles and its principles but you're looking to expand your sartorial roster, there are a few other brand we think you should keep in mind. Just like we did with our guide to brands like Everlane, below, we share 10 brand similar to Reformation we know you'll love.
1. STAUD
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Price range: $230—$1,700
Mastering that effortlessly cool LA-girl chic, Staud is a brand that offers high-quality and timeless pieces that are contemporary, but with a vintage-inspired edge. It's a favourite of tastemakers like Alexa Chung and Leandra Medine, and given that it was created by the former fashion director at Reformation, Sarah Staudinger, you can expect that it's a brand with pretty similar vibes and sartorial principles.
2. Posse
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Price range: $120—$430
Posse is a brand all about breezy, casual elegance. A label without seasons, all of Posse's pieces are timeless and created to transcend the trends of the moment - yet they are instantly recognisable. Chic, summery and effortlessly cool. The brand has a 'less is more' policy and a love of slow fashion. The goal is to create pieces designed to last through both quality and style.
3. Faithfull The Brand
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Price range: $30—$389
Young and on-trend yet uncomplicated, Faithfull has made a name for itself as a brand that understands the modern woman. Just like Reformation, the label focuses on easy-wearing, off-duty style pieces that can take you from beach to bar. Sustainably and ethically made in Bali, Faithfull is a brand for wanderers, travellers and everyday dreamers.
4. With Jéan
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Price range: $69—$259
Founded on the principle that all pieces should be able to be worn with denim, With Jean is a brand loved by fashion girls everywhere. The thoughtfully designed pieces from this brand are seasonless and designed to age just like a pair of vintage blue jeans. Made with an ethical mindset, all pieces are hand-dyed and made by family-owned businesses in Indonesia and China.
5. Stone Cold Fox
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Price range: $104—$1,070
Like Reformation, Stone Cold Fox is a brand born and designed in LA. It's one that takes its inspiration from vintage pieces, transforming old into new again. Each piece from this brand is thought out, unique and special. They're all designed to transcend seasons and are made in a way that you can can keep them comfortably for many years to come.
6. Réalisation Par
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Price range: $79—$295
Say hello to the makers of the most flattering dresses you'll ever have the pleasure to slip on. Feeling drab, sad and just not like yourself? Well Réalisation Par is the solution. The casual yet sexy styles are universally flattering, a staple of the fashion scenes in LA, London, Sydney and New York.
7. SIR.
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Price range: $60—$1,200
Minimal and elegant, SIR. pieces are uniquely designed to worn to both a cocktail event or brunch on the beach. The styles are timeless, ones that can be worn year after year and season after season. The classic approach to design is informed by the designer's commitment to ethical and sustainable production. SIR. is a brand the cultivates relationships with its makers and stocking limited quantities to reduce carbon footprint and potential waste.
8. Rouje
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Price range: $20—$995
This brand is the brainchild of French beauty and ultimate fashion muse, Jeanne Damas. Rouje inspired by women, everyday women from the streets, from Instagram, from vintage photos, mothers, sisters, friends and grandmothers. It is all these women that breathe life into the designs of Rouje and offer a timeless approach to style. These are styles you will buy now, but treasure forever.
9. Ciao Lucia
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Price range: $274—$671
This brand describes itself as one "or the girl, on eternal vacation". Like Reformation, Ciao Lucia is a brand known for its summery, breezy dresses. The ones you want to fill your suitcase on your way to somewhere sunny. Made in LA, but inspired by the French Riviera and the Amalfi Coast, Ciao Lucia pieces are best paired with flats and a basket bag.
10. Ganni
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Price range: $274—$671
Much like Reformation, Ganni is a fashion brand that puts sustainability first. Transparency is part of its commitment; you can see in detail Ganni's goals and targets in its responsibility report. As for Ganni designs, these clothes are all about making you feel like the most confident version of yourself. Ganni is not big on trends, instead creating pieces with personality that will ensure you stand out from the crowd.
11. Friends with Frank
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Price range: $59—$699
This Australian label based out of Melbourne have been making waves for their simple and relaxed approach to dressing – with a few pops of colour for good measure. Their elevated essentials and considered selection of accessories make for a perfectly paired-back approach to both a winter and summer wardrobe. Their jackets and coats in particular are a real winner in our books.
12. Jillian Boustred
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Price range: $110—$600
Another Aussie label with big Reformation energy is Jilian Boustred – self-described as 'classic, flattering styles that will live in your wardrobe for years'. They offer a range of eye-catching, sophisticated evening wear, alongside a range of essentials and linens that are perfect for the warmer months, or a slow day at home.
13. Maggie Marilyn
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Price range: $95—$1,495
Maggie Marilyn is your destination for sustainable, high-quality pieces that have that LA-woman feel. The brand is B-Corp certified and committed to forging a future in fashion that is transparent, circular, regenerative & inclusive.
14. Arnsdorf
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Price range: $440—$550
Sophisticated and sensual, Arnsdorf is another ECA accredited and B Corp certified brand based out of Melbourne. Their vision for modern womenswear includes a considered range of dresses, tees and fitted blue jeans.
15. about m
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Price range: $42—$1,257
French label Musier Paris was founded in 2018 in pursuit of a timeless, feminine aesthetic. Founder Anne-Laure Mais has guided the brand in the years since, each collection made up of iconic and sophisticated Parisian-influenced garments for the everyday on-the-go woman.
