
The Black Friday of Australia, Boxing Day sales have always been one of the most coveted shopping events in the calendar for those of us on this large island.
This year's Boxing Day sales naturally include some of the biggest names in Australia retail. But also, this year, there are a few new names on the list – the cult brands, the luxury brands and the local brands that we know and love. To help you find the sales at the stores and brands you actually want to know about, we're wrapping up our best deals and discounts at the Boxing Day sales. Curated by our team of editors, we've created a list of the Boxing Day sales you can shop online.
The best Boxing Day 2025 sales to shop
| Store | Sale/offer details | Start Date | End Date |
| JAG | Up to 50% off Sale terms & exclusions apply | 17 Dec 2025 | 28 Dec 2025 |
| SABA | BOXING DAY SALE UP TO 50% OFF Terms & exclusions apply | 17 Dec 2025 | 28 Dec 2025 |
| Rejuvas | The Boxing Day Must-Have: ABC Serum. Use code: LINKBY-ABC25 | 1 Dec 2025 | 31 Dec 2025 |
| Sportscraft | BOXING DAY SALE UP TO 50% OFF Terms & Exclusions apply | 16 Dec 2025 | 21 Dec 2025 |
| Rollie Nation | Boxing Day: 30% off Selected Styles* | 19 Dec 2025 | 4 Jan 2026 |
| DE GAIL | 30% off select items | 26 Dec 2025 | 2 Jan 2026 |
| EMU Australia | 25% off sitewide (including the Platinum collection) | 25 Dec 2025 | 29 Dec 2025 |
| Saint Valentine | Boxing Day Summer Sale – Buy two or more pieces and enjoy 25% off (auto-applied) | 26 Dec 2025 | 18 Jan 2026 |
| Clémence Organics | Boxing Day Sale – Up to 50% off (no code needed) | 26 Dec 2025 | 01 Jan 2026 |
Although Black Friday is growing in popularity and prevalence in Australia, Boxing Day – which, is celebrated the day after Christmas on 26 December – is our most celebrated sale event. A time where brands and stores would clear out excess Christmas stock to make way for the pieces and collections coming in the new year. And after all the rush of Christmas and showering your nearest and dearest with gifts, treating yourself (while perhaps not financially wise, depending on how much you've spent on loved ones) is only natural! We always recommend shopping to find forever pieces, or items you don't normally find on sale, instead of participating in over consumption of poorly made items, but the choice is yours!
If you're looking to take a more targeted approach to your sales shopping, you'll be happy to know that we have dedicated guides to our favourite sales. Fashion shoppers will want to take a look at our round-up of the best Boxing Day fashion sales. For home and decor, we have a list of the RUSSH-approved best homewares Boxing Day sales. We also have a guide to the best deals in beauty this Boxing Day which includes some of the most covetable names in skincare and wellness.
Featured products are selected editorially. Our opinions are our own. Occasionally, we may receive a standard affiliate partner fee if you make a purchase using the links we feature.



