“A parade: The alchemy of the street is in the difference; who will you meet? What is around the corner? Who will amaze you? It is the surprise of the encounter that has importance.” — Matthieu Blazy
Bottega Veneta's newly released Winter 23 campaign is one that remains true to the beating heart of the luxury Italian House; spotlighting subtlety, movement and everyday relatability across stills by Malick Bodian, Louise and Maria Thornfeldt, Sander Muylaert, and an accompanying fashion film shot by Massimiliano Bomba.
Bomba, who previously directed Bottega Veneta's Craft in Motion film earlier this year (a short that stepped inside the House's ateliers for an intimate look its heritage craftsmanship and expert makers), took to the streets of Milan for this campaign film, following a caravanserai of on-the-go characters.
Traversing backdrops of beautiful, subtle and otherwise unnoticed architectural spaces, the film and stills pay homage to the House's birthplace; and subtly nod to the ways in which their locus has informed the impeccably crafted compendium of wardrobe staples with which they have become synonymous.
It's portrayal of characters in motion beautifully showcase the complexity and tactility of creative director Matthieu Blazy's latest collection of unique knits, expertly cut leather garments and signature woven bags – threading together a compelling visual dialogue between architecture and fashion; one that feels particularly latent in the narrative of Bottega Veneta, a House built upon the pillars of structure, silhouette and craftsmanship.
Since his appointment, Blazy has sought to spotlight the heritage of Bottega Veneta's leatherwork – in particular, the intrecciato technique that has now become a hallmark of the brand – and to innovatively reconfigure House silhouettes for a contemporary audience.
The collection and campaign make for a vibrant collaborative endeavour that speaks to the heritage of Bottega Veneta; Blazy's cathexis to Italian architecture and sartorial craftsmanship an apt recognition of both artistic mediums' common goals: a yearning for equilibrium between eye-catching, quality design and pragmatism; of unnoticed, everyday functionality.