Strip down to your knickers. Lingerie is, as we know, a very personal endeavour. Whether it's about somebody else seeing it, or just for necessary support, our knickers are a choice. Underpants, panties, boxers, drawers, intimates, smalls, scanties, unmentionables, bloomers. Whatever you call them, chances are, you're buying them.
To facilitate your selection process, we're rounding up the best lingerie brands below. With a new wave of inclusion in fashion well underway, the below caters to a range of preferences, body type, and personal style, there's something for every body.
Made with sustainability and conscious production at the forefront of their value sets, Kye takes inspiration from creating timeless pieces on a personal level. Inspired by real people, real bodies, and real connection, Kye Intimates are designed and handmade in Los Angeles in close partnership with a local, family-owned factory and are made of carefully select deadstock or renewable materials to minimize their impact on the environment.
2. The Unseen
Underwear that is inspired by all kinds of bodies. A simple mission statement to promote inclusivity is all we need to know. Clean lines and soft fabrications The Unseen is rooted in a desire to provide underwear for all, "an underwear label that stands for all that your underwear should; our diversity; our planet and everyone’s right to underwear."
Founded on the basis that the majority of women wear the wrong bra size due to unrealistic fits and archaic sizing. Cuup's mission is centred around bras that are comfortable and correctly fit, challenging size scales while maintaining aesthetics that make you want to take your clothes off.
Quality apparel made for all. Genderless silhouettes that feel straight out of the 90s, Les Girls Les Boys is a staple for those whose priority is somewhere between comfort and coolness. A company rooted in the desire to build a community that harnesses collective power and creative potential to galvanise changing attitudes into bold ideas and newfound freedoms.
Established in 2012, NICO celebrates minimalism and understated luxury in all of its sentiment. For NICO, it's about high quality underwear that champions clean lines, luxe fabrics in everyday tones.
French girl underwear at its finest. With the simplicity of pared back lines and the sensuality that feels intertwined with a je ne sais quoi approach, Eres offers a diverse range of styles and cups for many needs. From lace balconettes to cashmere bodysuits, if understatedly sexy is the game you're wanting to play, Eres is the ticket.
Joy applied to undergarments. Sustainably focused, carefully considered lingerie brand Araks blends minimal cotton silhouettes with bright colours for every day that moves seamlessly into occasionwear.
Founded in 2012, Baserange offers a line of simplified undergarments that are constructed with innovative vendors on a mission to develop high-quality textiles from natural fibres and recycled content. Tonal colours and high cuts make everyday basics feel luxurious and effortless.
Cotton basics constructed of luxurious and well-crafted materials. Think, clean lines, minimal silhouettes, simple colourways. All the ingredients that make up underwear made to be worn forever, rooted in an aim to promote flexibility and versatility within our wardrobes.
10. Savage X Fenty
Would it be a lingerie round-up sans Savage X Fenty? Not really. Fun and affordable underwear for every kind of person. Need we say more? Rihanna wins the commercial lingerie game without question.
11. The Great Eros
A celebration of pleasure in all its forms. The Great Eros cares as much about minimal, sensual silhouettes as it does craftsmanship and lived experience. Because of this, they partner with carefully selected family-owned factories and studios in Italy, China, Japan, Peru and New York to ensure their garments uphold our values of ethical and sustainable production.
12. Dora Larsen
Knickers you'll want to dance in. Dora Larsen is the small, family run business behind our burgeoning underwear draw. Intimates arrive with all the trimmings or with no frills at all: think chic tulle, the softest of cottons, and classic lace. Plus, 83 per cent of all the materials used throughout Dora Larsen's collections are responsibly sourced, containing either recycled or organic and natural fibres.
13. Love Stories
Unique underwear that will have you prefer staying undressed. Delicate fabrications are fused with joyful prints and shapes making Love Stories underwear feel more akin to outerwear.
14. Hara The Label
Sustainable bamboo underwear for the comfort and eco-conscious. Naturally dyed, cut, sewn, packaged and shipped in Melbourne, Hara offers underwear that is friendly to the earth, looks beautiful, and is comfortable, too.
15. Calvin Klein
A classic. We know it, we love it, we seldom stray from it. Classic underwear in every style, cut, shape and fabrication. Something for everyone.
A lockdown passion project that flourished into handfuls of soft, lace undies. Each Syrup piece is handmade in Surry Hills with a vintage Bernina and deadstock vintage fabric, and features an organic cotton gusset. They feel weightless on your skin and are flattering on all body sizes and shapes.
17. Fruity Booty
A lingerie label that feels celebratory and fun! Using deadstock materials, Fruity Booty uses a single pattern to create limited run undergarments, be that lingerie or swimwear made in Portugal. We love the nostalgic cuts and colourful textiles that breaks down the idea that what lies underneath should be quiet and monotonous.
18. Shadie by EA
Sometimes simple is best. Shadie by EA aims to provide ethically made luxury intimates and essentials, designed to match all skin tones and sizes.
19. Simone Pérèle
Built on the qualities of French style, embraced by women all over the world, Simone Pérèle was created in 1948 and continues to be run as a family business. For classic intimates with reliable support.
Fleur du Mal is a luxury lingerie, ready-to-wear, and swim brand founded by Jennifer Zuccarini in 2012. Both fashionable and highly luxurious, each piece feels particularly special.
It's a name that anyone who has breasts has grown familiar with over the years, and as a brand that is “designed by women and made for everyone”, it offers luxurious, subversive, eclectic and exciting undergarments that range up to J cups.
Founded in 1954, La Perla is as classic as they come. A household name in all lingerie lovers vocabulary, La Perla is the height of luxury, and the go-to choice for wedding lingerie.
As much as we were reluctant to like it, the Kardashian-owned shapewear brand is swiftly becoming a global fan favourite. From comfortable cotton underpants to magical shapewear, Skims nails it every time.