If you told us a few years ago that jelly sandals – the squishy, candy-coloured shoes of 90s playground fame – would become the fashion world’s favourite summer accessory, we probably would’ve laughed and slipped back into our leather loafers. And yet… here we are.
Jellies aren’t just back; they’re everywhere, and fashion people are treating them like the second coming of the ballet flat. Honestly? We're kind here for it.
What's started the trend?
The renaissance kicked off when The Row, of all brands, sent transparent netted versions gliding down its pre-fall 2024 runway in Paris – minimalist, chic, and just mysterious enough that we all had to zoom in to confirm they were, in fact, made of PVC (they were of course a Row-ified take on the PVC fisherman sandals that ruled the 80s and 90s). But once Mary-Kate and Ashley Olsen give something their blessing, the trend cycle basically rolls out a red carpet. And now the floodgates are open: Prada is making jelly fisherman sandals, Chloé has jelly thongs, and Ancient Greek Sandals has practically built an empire around their woven styles.
Why are people wearing them?
What makes this revival so irresistible is the simple mix of practicality and pure childhood joy. These shoes are waterproof, wipe-clean, beach-to-bar ready – and yet they also make people squeal: "I had those in 1995!" Plus, we think they genuinely look good. Whether you’re styling them with denim cutoffs, breezy dresses, or minimalist maxi skirts, jellies add a subtle pop of colour and a wink of playfulness without tipping into costume territory.
And the comfort level? Surprisingly high. Modern jellies are softer, more flexible, and far less blister-inducing than the rigid, neon torture devices of our youth. Reviewers are out here walking to work, running errands, even commuting across London in them with zero Band-Aids required. Sure, they might pick up some grime after a city wander – but hey, that’s what sinks are for.
Where to buy jelly sandals
CHLOÉ Jelly TPU Sandals
Christopher Esber Jo PVC Flip Flops
Ancient Greek Sandals Iro Ballet Flats
Jimmy Choo Mary Janes
Rubi Shoes Blake Jelly Flip
Vince Barcelona Mules
Senso Jellie
Tory Burch Mellow Cutout Slippers
Los Angeles Apparel Jelly Flat
Veronica Beard Maris Jelly Sandal
Bottega Veneta Amy Mary-Jane Ballerina
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