Fashion / Fashion Feature

Best denim brands for jeans you can live in

Blue jean baby forever. With the cold weather, you may want to acquaint yourself with some new denim. Perhaps something new and shiny to bring your pins shuddering into the new season is just what you're in need of this winter, perhaps you're Northern Hemisphere adjacent and are looking for a classic to pair with the fast-approaching heat. Whichever way you fare, our favourite denim brands are listed below to help guide you.



Levis on Instagram

Kicking off with a classic. Levi's are not only responsible for the vintage styles seen on literally every jean wearer in 2020, but have a myriad of modern styles to choose from, including their updated take on the classic 501. Reliable variety looks like Levi's.


FEEL Jeans

Feel jeans
Feel Jeans on Instagram

The brainchild of stylist Stevie Dance. FEEL Jeans have one style in three colours, classic denim, black and white, all you'll ever need. Designed, assembled and sustainably washed in California, The Genuine Jean is also the forever jean.



Re/Done on Instagram

Redone X Levi's is heaven sent. All your favourite vintage styles and washes all available in your size and fit? Better believe it. Say goodbye to the hours spent trawling through thrift store racks and hello to the perfect worn-in styles.



Nobody Denim
Nobody Denim on Instagram

A RUSSH family favourite and pioneers of the sustainability game, Nobody will always be somebody to us. With a myriad of styles to suit your needs, find the pair that suit you best and never let go.


M.I.H Jeans

M I H Denim
M.I.H Jeans on Instagram

Famed for their oh so comfortable stretch fit, these could almost be contenders in a WFH outfit they are that easy to wear. M.I.H have a strong sustainability manifesto and a plight to reduce their impact on the earth, your dollars are well spent with a brand who cares.



Frame denim
Frame Denim on Instagram

All things denim over at frame. Needing a jacket, shirt or skirt to match your favourite jeans? Frame have you covered. With a variety of styles, cuts and washes to choose from, you're bound to find the perfect pair. They even have an online 'stretch scale' for you to determine how flexible you're interested in getting.



Created by Jean Touitou in 1987, French clothing brand A.P.C is authentic and accessible. Famed for its raw denim and classic silhouettes, classic, straight leg shapes offer the kind of timelessness that can't be beaten.



One of the classics. The American apparel company founded in 1889 has stood the test of time for a reason. Workwear meets relaxed comfort, we'll always return to Carhartt.



denim brands

Jeanerica is the new kid on the block, offering contemporary premium denim commodities. Constructed to last from sustainable high-quality fabrics and finished using sustainable techniques, Jeanerica supplies the most classic cuts for the forever wearer.


denim brands

An Australian icon. Bassike's denim is made in japan from third generation artisan denim makers, producing contemporary designs that boast a slouchy, undone fit for all our cool-girl dreams come true.



denim brands

The most classic of shapes offered in multiple tones of pared back denim, Totême is as reliable as it is sophisticated. A pair of Totême jeans will not only last a lifetime, but remain relevant for each season to come.



denim brands

Sustainable denim with a fun twist. Colourful denim options in classic cuts, Reformation jeans nod to the 70s with their high rise silhouettes and plentiful kick-flares.


E.L.V. Denim

Conceived by RUSSH's own, Anna Foster, E.L.V. DENIM takes discarded unwanted denim and reuses and reworks this functional fabric into modern and sophisticated styles. Operating from an ideal of zero waste, each piece of denim used in production has zero impact on the environment and gives a second life to a fabric which otherwise would be destined for landfill.



denim brands

New York style with an enduring edge. Khaite denim is for those who want enduring styles with slightly more oomph than a classic Levi's 501. Embellished with a gold and black enamel detail button, Khaite denim looks as good as it feels.


Citizens of Humanity

Los Angeles-based premium denim label Citizens of humanity has captivated its wearer with its devotion to commitment, producing the highest quality denim without compromise. Elevated style that exudes a sophisticated ease.


Neuw Denim

"Jeans for those who want denim that will last tonight, tomorrow, & the best times of their life." Basically sums up what Neuw's philosophy is. A wide offering of demin that will last a lifetime. Need we want more?



Conceived in 1999 the renowned brand is known best for its signature denim and deliberate unfussy style, the irreverent brand remains uninfluenced by consumer trends, only very good denim.


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