Blue jean baby feels very far away when my personal legs haven't seen the inside of a ring of denim in about eight weeks. Nevertheless, we are staying optimistic, and with the opening of restaurants and bars again, you may want to acquaint yourself with some new denim. Maybe you plumped up (gorgeous), maybe you slimmed down (also gorgeous), maybe you just want something new and shiny to bring your pins shuddering into reality again after awakening from a month long slumber (this is the boat I am in), whichever your circumstance, we've rounded up our favourite forever denim brands that will always make you look and feel that beautiful balance between organised and casual.
Kicking off with a classic. Levi's are not only responsible for the vintage styles seen on literally every jean wearer in 2020, but have a myriad of modern styles to choose from, including their updated take on the classic 501. Reliable variety looks like Levi's.
The brainchild of stylist Stevie Dance. FEEL Jeans have one style in three colours, classic denim, black and white, all you'll ever need. Designed, assembled and sustainably washed in California, The Genuine Jean is also the forever jean.
Redone X Levi's is heaven sent. All your favourite vintage styles and washes all available in your size and fit? Better believe it. Say goodbye to the hours spent trawling through thrift store racks and hello to the perfect worn-in styles.
A RUSSH family favourite and pioneers of the sustainability game, Nobody will always be somebody to us. With a myriad of styles to suit your needs, find the pair that suit you best and never let go.
Famed for their oh so comfortable stretch fit, these could almost be contenders in a WFH outfit they are that easy to wear. M.I.H have a strong sustainability manifesto and a plight to reduce their impact on the earth, your dollars are well spent with a brand who cares.
All things denim over at frame. Needing a jacket, shirt or skirt to match your favourite jeans? Frame have you covered. With a variety of styles, cuts and washes to choose from, you're bound to find the perfect pair. They even have an online 'stretch scale' for you to determine how flexible you're interested in getting.