Blue jean baby forever. There's never a bad season to acquaint yourself with a new pair of denim jeans – whether they're a pair of tailored cigarette-leg jeans for the office or something more louche and baggy for a day traipsing outside. Whichever way you fare, our favourite denim brands are listed below to help guide you.
1. Levi's
View this post on Instagram
Price range: $95 — $159
Kicking off with a classic. Levi's are not only responsible for the vintage styles seen on literally every jean wearer in 2020, but have a myriad of modern styles to choose from, including their updated take on the classic 501. Reliable variety looks like Levi's.
2. Neuw Denim
View this post on Instagram
Price range: $179 — $249
"Jeans for those who want denim that will last tonight, tomorrow, & the best times of their life." Basically sums up what Neuw's philosophy is. A wide offering of demin that will last a lifetime. Need we want more?
3. RE/DONE
View this post on Instagram
Price range: $101 — $650
RE/DONE is heaven sent. All your favourite vintage styles and washes all available in your size and fit? Better believe it. Say goodbye to the hours spent trawling through thrift store racks and hello to the perfect worn-in styles.
4. Nobody Denim
View this post on Instagram
Price range: $99 — $249
A RUSSH family favourite and pioneers of the sustainability game, Nobody will always be somebody to us. With a myriad of styles to suit your needs, find the pair that suit you best and never let go.
5. M.I.H Jeans
View this post on Instagram
Price range: $372 — $468
Famed for their oh so comfortable stretch fit, these could almost be contenders in a WFH outfit they are that easy to wear. M.I.H have a strong sustainability manifesto and a plight to reduce their impact on the earth, your dollars are well spent with a brand who cares.
6. FRAME Denim
View this post on Instagram
Price range: $191 — $529
All things denim over at frame. Needing a jacket, shirt or skirt to match your favourite jeans? Frame have you covered. With a variety of styles, cuts and washes to choose from, you're bound to find the perfect pair. They even have an online 'stretch scale' for you to determine how flexible you're interested in getting.
7. A.P.C
View this post on Instagram
Price range: $148 — $587
Created by Jean Touitou in 1987, French clothing brand A.P.C is authentic and accessible. Famed for its raw denim and classic silhouettes, classic, straight leg shapes offer the kind of timelessness that can't be beaten.
8. Carhartt
View this post on Instagram
Price range: $99 — $143
One of the classics. The American apparel company founded in 1889 has stood the test of time for a reason. Workwear meets relaxed comfort, we'll always return to Carhartt.
9. Jeanerica
View this post on Instagram
Price range: $320— $395
Jeanerica is the new kid on the block, offering contemporary premium denim commodities. Constructed to last from sustainable high-quality fabrics and finished using sustainable techniques, Jeanerica supplies the most classic cuts for the forever wearer.
10. Bassike
View this post on Instagram
Price range: $380— $495
An Australian icon. Bassike's denim is made in japan from third generation artisan denim makers, producing contemporary designs that boast a slouchy, undone fit for all our cool-girl dreams come true.
11. TOTEME
View this post on Instagram
Price range: $236— $806
The most classic of shapes offered in multiple tones of pared back denim, Totême is as reliable as it is sophisticated. A pair of Totême jeans will not only last a lifetime, but remain relevant for each season to come.
12. Reformation
View this post on Instagram
Price range: $230— $615
Sustainable denim with a fun twist. Colourful denim options in classic cuts, Reformation jeans nod to the 70s with their high rise silhouettes and plentiful kick-flares.
13. E.L.V. Denim
View this post on Instagram
Price range: $538 — $1057
Conceived by RUSSH's own, Anna Foster, E.L.V. Denim takes discarded unwanted denim and reuses and reworks this functional fabric into modern and sophisticated styles. Operating from an ideal of zero waste, each piece of denim used in production has zero impact on the environment and gives a second life to a fabric which otherwise would be destined for landfill.
You can use code ELV15RUSSH from now until 1 February 22024 for 15% off site-wide.
14. Khaite
View this post on Instagram
Price range: $410 — $520
New York style with an enduring edge. Khaite denim is for those who want enduring styles with slightly more oomph than a classic Levi's 501. Embellished with a gold and black enamel detail button, Khaite denim looks as good as it feels.
15. Citizens of Humanity
View this post on Instagram
Price range: $96 — $870
Los Angeles-based premium denim label Citizens of humanity has captivated its wearer with its devotion to commitment, producing the highest quality denim without compromise. Elevated style that exudes a sophisticated ease.
16. FEEL Jeans
View this post on Instagram
Price range: $425 — $625
The brainchild of stylist Stevie Dance. FEEL Jeans have one style in three colours, classic denim, black and white, all you'll ever need. Designed, assembled and sustainably washed in California, The Genuine Jean is also the forever jean.
17. Ksubi
View this post on Instagram
Price range: $97 — $325
Conceived in 1999 the renowned brand is known best for its signature denim and deliberate unfussy style, the irreverent brand remains uninfluenced by consumer trends, only very good denim.
18. FLOWERS by Sister Studios
View this post on Instagram
Price range: $270 — $320
SISTER Studios’ first foray into denim, FLOWERS is a special project that formed in the depth of the first lockdown. Mindfully made in Melbourne, Australia using minimal waste and dead stock denim, the focus is on creating quality pieces that will last a lifetime. FLOWERS does two things and they do them well: the Essential Jacket and the Only Jean. The classic high cut shape of these jeans is complemented by a straight leg. Finished with custom embossed FLOWERS button closures and a dark, rich indigo denim wash it's the perfect set to keep in your wardrobe for years to come.
19. Afends
View this post on Instagram
Price range: $139 — $149
Norther Rivers-based brand Afends offers a pared-back approach to surf and skate culture, while being driven by bettering environmental social impacts. They offer a myriad of loose and tailored denim options, made from organic denim and hemp.
20. Calvin Klein
View this post on Instagram
Price range: $129 — $199
Is there anyone more iconic in the denim space the Calvin Klein? Probably not. You've seen their jeans plastered over billboards – hugging the hips of everyone from Brooke Shields to A$AP Rocky – so you know they're the real deal. They've got you covered when it comes to staple essentials, or if you're looking for something a little more daring.
21. Tommy Jeans
View this post on Instagram
Price range: $89 — $449
Tommy Jeans is another essential name to know in the denim space – a pioneer of "classic American cool" style. They brand are purveyors of that perfect premium pair of jeans, and they have a range of denim and outerwear products spanning across both men's and women's collections.
