There’s something quietly powerful about a perfectly cut pair of jeans – that elusive blend of ease and structure, nostalgia and now. For BEARE PARK founder Gabriella Pereira, denim was never a question of if, but when. Known for her precision tailoring and unshakeable devotion to timeless silhouettes, Pereira’s move into denim feels less like a departure and more like a homecoming. “I live in denim,” she says simply, the kind of statement that doesn’t need elaboration when you see the way it threads through her own wardrobe.

This debut capsule – three core styles honed to her exacting eye – is the product of patience, instinct and a deep respect for the craft. From the elongated inseam of the High-Rise Long Jean to the understated ease of the Mid-Rise Relaxed and the sun-ready Bermuda Short, each piece carries the brand’s signature restraint and refinement. The campaign mirrors this ethos: clean, natural, stripped back to the essentials. No distractions, just the quiet confidence of bare skin and a perfect fit.

Here, we spoke to Pereira about the long-awaited collection and designing with intention.

BEARE PARK is known for its refined tailoring and timeless silhouettes – what inspired you to take the brand into the world of denim, and why now?

I live in denim; I wear it almost every day styled back with BEARE PARK. Adding denim to our offering felt like a natural evolution and something I have wanted to do from day one.

This denim capsule has clearly been a long time in the making. What were some of the challenges or revelations you encountered during the design process?

I’m very particular about how I like my denim, so translating each of my preferences into the development of our own collection of denim pieces was a lengthy process. I wanted to get it right, so I didn’t really enforce a deadline on releasing the collection and instead indulged myself in being completely immersed in the sampling and production process. Producing denim is unlike any other garment, it is highly technical and scientific. You have shrinkage, indigo washing and multiple details to consider like customised rivets, tacks and embroidery.

I also wanted to ensure that we were presenting fits to the market that were not already widely offered – for example our High-rise Long Jean has a longline inseam, so it caters for our taller customers or for customers who love wearing a heeled boot or stiletto with an elongating slim leg fit (I am one of these customers).

The three styles – High-Rise Long Jean, Mid-Rise Relaxed Jean and the Denim Bermuda Short – each feel distinct. How did you approach designing these pieces to reflect the BEARE PARK DNA?

I wanted our first denim edit to be considered and tightly curated. The three styles are my ultimate personal denim collection. If I only owned three classic pieces of denim – it would be these. The denim collection is 100 per cent cotton and designed for honest utility, but also to pair back effortlessly with the decadent silks and wools also offered by BEARE PARK.

What story did you want the imagery to tell, and how does it complement the direction of the collection?

We wanted the campaign to speak of simplicity. Which to me is the essence of denim. The imagery is clean, natural and understated. I love the refined confidence and feminine power of bare skin and a good pair of jeans.

BEARE PARK pieces often become staples in capsule wardrobes. How do you see these denim styles being worn or styled season after season?

To me, denim is the ultimate staple – which is why it feels like such a natural addition to the BEARE PARK offering. The three cuts are very true to our brand: classic silhouettes, executed with care and precision. The denim pieces can be effortlessly worn with every past and future BEARE PARK season.