August brings another excuse to shop with intent. Afterpay Day returns with a considered line-up of online offers worth noting. For those seeking something offline, our best sales to shop in August 2025 rounds up the month’s standout in-person archive sales alongside other unmissable finds.
When is Afterpay Day?
Afterpay Day 2025 runs from Thursday, August 14 through Sunday, August 17. Four days to shop thoughtfully across fashion, beauty, and lifestyle.
Best Afterpay Day sales in August, 2025
| Store | Sale/offer details | Start Date | End Date |
| Lancôme | Up to 25% Off for Members & Up to 20% Off for all Customers | August 6 | August 17 |
| THE ICONIC | Up to 30% to 40% off thousands of styles | August 12 | August 19 |
| Faithfull the Brand | 25% off sitewide* including already reduced sale items | August 14 | August 17 |
| Hommey | Hommey's Afterpay Day Sale | Spend & Save | Up to 30% OFF | Limited Time Only | August 7 | August 18 |
| Adore Beauty | Up to 40% off big beauty brands | August 14 | August 17 |
| Sephora Australia | 15-20% off cult-status skincare, makeup, and fragrance favourites. Online from 9pm August 13th. In store from August 14th. | August 13 | August 17 |
| Dyson | Up to 50% off the range, including Airwrap | August 14 | August 17 |
| LEO LIN | Enjoy 20% off the Afterpay Sale Edit including our bestselling Spring Summer 25 collection + take a further 20% off already reduced styles. | August 14 | August 17 |
| David Jones | Up to 25% off selected full-priced women's, men's and kids' fashion, shoes and accessories. | August 14 | August 17 |
| New Balance | 30% off selected styles | August 14 | August 17 |
| Temple & Webster | Up to 40% off selected items | August 14 | August 17 |
| Shona Joy | 30% OFF AFTERPAY SITEWIDE SALE. T's and C's apply. | August 12 | August 17 |
| Saint Valentine Jewellery | 25% off sitewide | August 10 | August 17 |
| FRANCESCA JEWELLERY | 15% Off + Free Exclusive Earrings when you spend over $150 and $250 | August 14 | August 18 |
| VIKTORIA & WOODS | 20% Off Selected Styles + Take a Further 30% Off Already Reduced Items. Offer available online, in-store, however, not available via David Jones. | Live now | August 20 |
| Le Creuset | 20% off Storewide and Online | August 14 | August 17 |
| CASETiFY | Buy 2 Get 15% OFF, Buy 3 Get 20% OFF, Get an extra 5% OFF for iPhone 15 series or below |
August 14 | August 18 |
| Clemence Organics | Up to 50% off select products | August 14 | August 17 |
| All About Eve | 20% off site-wide online & in-store | August 14 | August 17 |
| Clarks | Shop Clarks' MASSIVE Afterpay Day Sale! Up to 40% off! | August 11 | August 19 |
| Lifely | 20% off selected items | August 5 | August 18 |
| Linen House | 20% off sitewide* (including sale) | August 14 | August 17 |
| Reebok | 30% off all full price *exclusions apply* | August 14 | August 17 |
| Superdry | 30% OFF Jackets (Full price only) | August 12 | August 19 |
| ESMI | 30% off sitewide + GWP on $149 (options 30ml Brightening Serum OR Anti-Ageing Serum) use code AFTERPAY30 | August 12 | August 21 |
| LUST MINERALS | Up to 50% off on selected bundles and free gifts for orders over $100 | August 14 | August 17 |
| NAKED SUNDAYS | 15% Off Sitewide when using code AFTERPAY15 | August 14 | August 17 |
| THE BREAKOUT HACK | Up to 40% Off sitewide + Free Mini Body Spritz over $90 | August 14 | August 17 |
| BOOST LAB | 30% off sitewide + Free gift over $90 | August 14 | August 17 |
| MURAD | Add 3, pay for 2 | August 14 | August 17 |
| SLICKHAIR | 20% Off Sitewide | August 14 | August 17 |
| AERRE | Up to 30% Off + Free Shipping - SMS Only/Must be subscribed to SMS | August 14 | August 17 |
| BANGN BODY | 40% off sitewide | August 12 | August 12 |
| EPZEN | 30% off + Free headband with all orders over $40 | August 15 | August 27 |
| BOUF | Up to 30% Off + Free Head Towel Over $90 | August 14 | August 17 |
| Ugg Express | 15% off sitewide – use code AFTERPAY2025 | August 14 | August 17 |
| Hannah Artwear | 20% off sitewide | August 11 | August 18 |
| EMU Australia | 25% off everything excluding the platinum range | August 13 | August 18 |
| AJE | 25% off + Take a further 25% Off Sale styles. T&Cs & Exclusions Apply | August 14 | August 17 |
| JAG | Take 25% off full price knits, jackets and vests | Live now | Limited time |
| Lovehoney | Up to 60% off 100+ products | August 13 | August 19 |
| ROAME. | 30% Off selected styles online & in-store at Rosebery (prices as marked, T&Cs apply) | August 14 | August 17 |
| STAX | Shop up to 40% off. | August 14 | August 17 |
| Koala | Up to 25% off sitewide from the 11th - 17th August. | August 11 | August 17 |
SHOP FASHION
SHOP FASHION
Featured products are selected editorially. Our opinions are our own. Occasionally, we may receive a standard affiliate partner fee if you make a purchase using the links we feature.
