Fashion / Style

An ode to a never-ending summer – Avenue The Label releases their first clothing collection

Australian designed brand Avenue The Label, known and loved for its millinery, launches their first ever range of eagerly anticipated apparel.

Designed by best friends Jessie Shand and Gabriella Weinstock, the original hats and headwear only brand was established in 2017. Three years on, the design duo are now taking their distinct aesthetic and expanding it into a clothing collection that is as effortless as it is timeless, for a long-awaited Australian summer.


Mariana Martinez.


The Avenue Apparel clothing collection is a set of seasonless essentials, coupled with understated occasion wear. Pieces include an off-the-shoulder maxi dress with sensual cut-outs, a long timeless shirt dress, an oversized masculine shirt, a relaxed maxi skirt, light-weight shorts and more available in a muted and relaxed palette. Each style can be perfect paired and layered as a throw-on over a bikini, or to head into the night via sunset drinks.


Carmen Hamilton.


Jessie Shand notes of the new collection, "These pieces are created for the modern woman who, just like us, seeks to invest in quality styles that stand the test of time.

With a philosophy grounded in thoughtful and sustainable design, we’re excited to finally introduce Avenue Apparel. A wardrobe of elevated go-to basics.

The result is truly seasonless staples that are as relaxed as they are classic. A marriage of easy essentials, coupled with statement occasion wear. As best friends, we design with each other, and the other woman, in mind."


Steph Arant.


An homage to Australia’s shores and to a never-ending summer. The Avenue philosophy has always been grounded in thoughtful, carefully crafted, curated and considered design.

You can shop the Avenue Apparel collection via


Sophia Coelho.



To complete your summer wardrobe for the highly-anticipated warmer season, take a look at St. Agni’s collaboration with Ziah, or whisk away a utility tote from the launch of new brand Hershan.


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