In partnership with Miu Miu

Miu Miu has never been content with simply dressing its muses – it invites them to participate in the brand’s world-building. Season after season, the House evolves its own language of style: intelligent but instinctive, elegant with an undercurrent of rebellion. Through this lens, Miu Miu Select has become one of its most compelling rituals – a project where personality sits front and centre and each collaborator reframes the brand through their own sensibility. This time, that sensibility belongs to Amelia Gray.

On November 25, the model – whose rise has been defined by a particular brand of modern cool – brought her vision to the Miu Miu flagship on London’s New Bond Street. For one night, the boutique became a living portrait of Gray’s style intuition, hosting the latest chapter of Miu Miu Select: a curated edit of her favourite pieces from the Holiday 2025 ready-to-wear and accessories collections, available for a limited time.

Inside Gray’s edit, a few standout pieces speak volumes. Among them: the season's most coveted shoe – a cross between a loafer and Mary Jane – chic, understated but entirely practical. For accessories, the notion of versatility continues with inclusions of leather clutches that can be worn multiple ways and iconic classic cashmere sweaters that will inform wardrobes for years to come.

A dedicated area of the boutique was transformed to house Gray’s personal selection – an intimate, tactile expression of her aesthetic. To underscore the exclusivity, each purchase from the series came adorned with hand-sewn tags signed by Gray herself, while items were wrapped in custom-designed Miu Miu Select packaging, turning every acquisition into a collectible.

Since its launch in 2019, Miu Miu Select has become a global tapestry of perspectives, shaped by an eclectic lineup of muses. Previous editions have featured figures such as Georgia May Jagger, Coco Gauff, Gigi Hadid, Chloë Sevigny, Emily Ratajkowski, Poppy Delevingne, Alexa Chung, and others – each bringing a unique interpretation to Miu Miu’s codes. Together, they form a living archive of style voices, where personal expression and the House’s enduring allure meet.

With Gray’s London iteration, the narrative continues to expand. Her edit channels a holiday mood that feels both polished and playful – shimmering details, sporty-chic bones, and accessories that flirt with practicality and statement-making. The pieces feel wearable yet elevated, curated with the instinct of someone who understands how fashion becomes part of one’s daily rhythm.

For those outside London, Gray’s influence will be felt beyond the flagship. According to Miu Miu, products from the series will be available for a limited time online – extending Gray’s vision to a global audience.

As ever, Miu Miu Select is not just about what you shop – it is about entering a story crafted around character, individuality and the subtle power of choosing pieces that reflect who you are. In Amelia Gray’s chapter, that story feels globally resonant, intimately personal and unmistakably timely.

For those of us wanting to shop the collection in Australia, Amelia Gray's Miu Miu Select chapter will be available exclusively at Chadstone.