As they say - if you have something to give, always give back and this year, once again, Alexander McQueen is doing just that. An initiative that originally launched in 2019 to support young designers and offer free resources, creative director Sarah Burton continues their endeavour in donating a second round of surplus fabrics to young designers with Alexander McQueen's Fabric Donation Project.
Having already donated and delivered fabrics to over twenty different fashion institutions and community education projects across the UK, Alexander McQueen's Fabric Donation Project bids to continue their support in creative new talent while also paving way for a less wasteful fashion production chain and a more sustainable circular economy.
"When times are so much more difficult for young creative people, taking action to share our resources and open eyes to opportunities has become a central in-house commitment at Alexander McQueen, which we all take very seriously,” Burton says, “It’s our responsibility to extend our programme of practical help and encouragement to students and fashion schools.”
Bringing aid to many students and bidding young creatives in the UK, Alexander McQueen's Fabric Donation project allows UK fashion design students to access archival fabrics from the brand at no financial cost. Having already donated a wealth of fabrics including womenswear taffetas, mens tailoring cloths, silks, tweeds and elaborate chiffons - the Fabric Donation Project aims to build relationships with young creatives and support their endeavours through fashion schooling.
“It’s our responsibility to extend our programme of practical help and encouragement to students and fashion schools,” Sarah writes in a statement. “The fabric donations build on the relationships we’ve made with educationalists across the UK who are teaching students from school age to graduate level and is broadening out to reach further in 2021.”
For more information on the Fabric Donation Project, visit alexandermcqueen.com