The FIFA Women's World Cup has always brought with it a certain energy. The synergy between exceptional performance and deep, unexplainable pride is one that is felt the world over – no matter who the hosting country is or where you're watching the game. So, when news of the 2023 FIFA Women's World Cup landed in the hands of Australia and New Zealand, it brought on a high that couldn't be snuffed out. Now, with only a few months before the event begins in July, adidas are kicking off the celebrations with the unveiling of its nature-inspired federation away kits.
Showcasing bold, new jerseys for Argentina, Colombia, Germany, Japan, Spain, and Sweden, these additions complement the previously-released kits for Costa Rica, Italy and Jamaica and the yet to be released Philippines jerseys; rounding out adidas' roster of 10 national teams for this year's Women's World Cup. As mentioned, each design has found its inspiration in nature, as an honouring of the iconic scenery and diverse natural landscapes of each country; from the vast green woodlands of Germany, the sprawling glacial rivers of Sweden and the ever-changing colours of the Caño Cristales River in Colombia.
"The FIFA Women’s World Cup is the absolute pinnacle of the sport - capturing the imaginations of both current and new fans across the globe. As with every major competition, we know the designs will become etched into football’s history books," shared Sam Handy, Vice President Product and Design, adidas Football.
"With the tournament being held in Australia and New Zealand – two countries with iconic landscapes – we wanted to create a common theme throughout our kits, in celebration and appreciation of the wonders of the natural environments that can be found around the world."
In addition to the captivating designs, the technology and innovation behind the kits was also a key factor during the design process. Each shirt features the latest in adidas fabric innovations, including lightweight, heat-applied details. The kits for Argentina, Colombia, Germany, Japan and Spain are constructed using materials and textures to help keep players feeling cool with HEAT.RDY technology. While AEROREADY technology in the Sweden kit uses sweat wicking or absorbent materials to keep players feeling dry.
“The jerseys are also of course performance-led and come equipped with technologies that allow players to meet the demands of the modern game. For this year’s federation kits, we believe we’ve delivered just that - best-in-class performance sportswear with a design that is bold, exciting, and celebrates the diverse natural landscape unique to each country – a combination worthy of this year’s Women’s World Cup," continued Handy.
adidas has also continued its commitment to the planet through the kits, using yarn containing 50% Parley Ocean Plastic, re-imagined plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean. The other 50% of the yarn is recycled polyester.
Where can you buy the kits?
All federation kits are available to purchase now, from March 23 via the adidas website and in adidas retail stores.
You can learn more about adidas' relationship with sustainability and Parley Ocean Plastic through adidas' Parley tennis collaboration.
