Bisou bisou. An eternal symbol of femininity has become the epitome of what this sustainable French brand imagines for the future of beauty: “virtuous and circular”. With an estimated 1 billion lipsticks being thrown away every year, La Bouche Rouge offers women an object for life. Each pigment, including our favourite, Neon Giedre, a neon matte red created for Paris Fashion Week by model Giedre Dukauskaite, comes in a plastic-free, fine leather case, customisable with monogrammed initials and infinitely re-fillable. Because an item you love should never go to waste.