The Woolmark Company celebrates its New Wool World campaign - marking 50 years of successful Australian wool trade with China - through the cinematic short film, Armor. Written and directed by Ben Briand and captured in the vistas of Tasmania, beautiful romanticism collides with thrilling noir tones in this visually stunning production, heightening the senses, unearthing memories and blurring the boundaries of time. Inspiration was pulled from the wool manufacturing process, “taking something incredibly raw and turning it into something achingly beautiful”. The film's protagonist, portrayed by Natasha Liu Bordizzo, is draped in wool from the AW 18 collections, including pieces from Jacquemus, Paul Smith and Max Mara - a reminder of the irreplaceable impact the Australian wool industry has on the global fashion world. I am, you are.