Fashion / Feature

Electric Avenue

Raw. Free. Feeling it. The collective behind Vetements is lighting a new path with a philosophy born of the streets.

VETEMENTS top and belt.
VETEMENTS top, skirt and belt.

The design collective helmed by Demna Gvasalia that we now know as Vetements was born with a collection of standalone pieces for AW 14. It was, and is, streetwear in essence, constructed with a couturier’s consideration; symbols of the everyday made desirable in a way that was unfathomable to most, until now.

In this world dress codes are irrelevant, as are seasonal themes – a piece from one could just as easily belong to the next.

VETEMENTS dress.
VETEMENTS jumper and skirt; model’s own shoes.

The denim: hacked up and pieced together in a DIY style so artful as to necessitate the elimination
of the Y.

VETEMENTS top, skirt and belt.
VETEMENTS apron and shirt; model’s own shoes.

The boots: with jutting heels inspired by BIC lighters; eccentric yet self-assured, as if imbued with the street smarts of their largely anonymous creators.

Each piece is made to be interspersed within an existing wardrobe, effectively reducing waste.
It can easily be interpreted as a commentary on the way we live now, but what’s important is that we’re wearing it.

VETEMENTS jumper; model’s own shoes.

PHOTOGRAPHY Cameron Alexander
FASHION Bridie Gilbert
MODEL Suzi Leenaars @ Rebel Management
HAIR Yumi Nakada-Dingle @ Jed Root
MAKEUP Jenny Coombs @ Streeters using M.A.C
STYLIST’S ASSISTANT Yamine Daaboul