VETEMENTS apron and shirt; model’s own earring (worn throughout).
Raw. Free. Feeling it. The collective behind Vetements is lighting a new path with a philosophy born of the streets.
The design collective helmed by Demna Gvasalia that we now know as Vetements was born with a collection of standalone pieces for AW 14. It was, and is, streetwear in essence, constructed with a couturier’s consideration; symbols of the everyday made desirable in a way that was unfathomable to most, until now.
In this world dress codes are irrelevant, as are seasonal themes – a piece from one could just as easily belong to the next.
The denim: hacked up and pieced together in a DIY style so artful as to necessitate the elimination
of the Y.
The boots: with jutting heels inspired by BIC lighters; eccentric yet self-assured, as if imbued with the street smarts of their largely anonymous creators.
Each piece is made to be interspersed within an existing wardrobe, effectively reducing waste.
It can easily be interpreted as a commentary on the way we live now, but what’s important is that we’re wearing it.
PHOTOGRAPHY Cameron Alexander
FASHION Bridie Gilbert
MODEL Suzi Leenaars @ Rebel Management
HAIR Yumi Nakada-Dingle @ Jed Root
MAKEUP Jenny Coombs @ Streeters using M.A.C
STYLIST’S ASSISTANT Yamine Daaboul