Fashion / Feature

Electric Avenue

Raw. Free. Feeling it. The collective behind Vetements is lighting a new path with a philosophy born of the streets.

VETEMENTS top and belt.
VETEMENTS top and belt.
VETEMENTS top, skirt and belt.
VETEMENTS top, skirt and belt.

The design collective helmed by Demna Gvasalia that we now know as Vetements was born with a collection of standalone pieces for AW 14. It was, and is, streetwear in essence, constructed with a couturier’s consideration; symbols of the everyday made desirable in a way that was unfathomable to most, until now.

In this world dress codes are irrelevant, as are seasonal themes – a piece from one could just as easily belong to the next.

VETEMENTS dress.
VETEMENTS dress.
VETEMENTS jumper and skirt; model’s own shoes.
VETEMENTS jumper and skirt; model’s own shoes.

The denim: hacked up and pieced together in a DIY style so artful as to necessitate the elimination
of the Y.

VETEMENTS top, skirt and belt.
VETEMENTS top, skirt and belt.
VETEMENTS apron and shirt; model’s own shoes.
VETEMENTS apron and shirt; model’s own shoes.

The boots: with jutting heels inspired by BIC lighters; eccentric yet self-assured, as if imbued with the street smarts of their largely anonymous creators.

Each piece is made to be interspersed within an existing wardrobe, effectively reducing waste.
It can easily be interpreted as a commentary on the way we live now, but what’s important is that we’re wearing it.

VETEMENTS jumper; model’s own shoes.
VETEMENTS jumper; model’s own shoes.

PHOTOGRAPHY Cameron Alexander
FASHION Bridie Gilbert
MODEL Suzi Leenaars @ Rebel Management
HAIR Yumi Nakada-Dingle @ Jed Root
MAKEUP Jenny Coombs @ Streeters using M.A.C
STYLIST’S ASSISTANT Yamine Daaboul