Beauty / Favourites

What is baking your makeup? Our foolproof guide to sealing in your look

what is baking makeup

Baking your makeup isn't a new trend to the beauty world, however it is one to know and love if you find yourself staring in the mirror at 3pm, unsure how half of the face you applied has already fallen away. Whether it's mask wearing, your skin type or the frequency you find yourself touching your face, makeup is susceptible to movement. Baking your makeup is a simple remedy to solve this and reinforce your face.

Is baking a necessary step in your routine?

If you find your makeup flaking off or pilling with ease through the day, baking may be a technique worthy of trying in your beauty routine. Consider the method an extreme version of setting your makeup, like you normally would with a translucent powder, setting spray, or a combination of the two. If you have a particularly long day ahead and need your makeup to last from the morning through to midnight, baking is the antidote to waning coverage. 

Do you bake before or after foundation?

As baking is about setting the base of your makeup, you will want to complete the step after applying your foundation and concealer. While some beauty TikTok’s claim applying powder prior to foundation can help prolong makeup, this is better employed when trying to soak oil from your skin throughout the day. To set makeup for long periods, baking is the method to use. 


View this post on Instagram


A post shared by Hourglass Cosmetics (@hourglasscosmetics)

How do I bake makeup? 

Now that you know why it's necessary and when to complete the method, here is what you need to know about baking your makeup: 

1. Prep your skin

As with all makeup application trends, the first step in baking makeup is to prepare your skin. As baking requires ample powder to be applied under your eyes, ensuring the skin in the area is well moisturised is key to achieve a smooth, crease-free finish. The skin around our eyes is prone to dryness, so applying an eye cream can improve hydration and reduce any puffiness in the region. 

2. Apply a liquid foundation

When choosing to bake your makeup, employing a liquid foundation is going to be the best route to take. This is to ensure it minimises the risk of your makeup appearing cakey. When applying liquid foundation, press the foundation into skin with your fingers as this will help melt the product into all crevices. 

3. Use concealer

A staple for some already, applying a concealer is a key part of baking makeup. A high quality concealer is the go-to when it comes to covering imperfections, like dark circles and blemishes, and selecting one that is no more than a shade or two lighter than your foundation will help avoid overt white circles around the eyes. When applying concealer, draw an upside down triangle under each eye – one of our favourite beauty hacks – and blend until it is invisible. 

4. Apply translucent powder

Using a beauty blender or sponge, dip the end into your preferred translucent powder and apply on the concealed areas in a generous amount. Let the powder-dipped concealer set for a few minutes as this is the baking part of baking your makeup. If you so choose, you can leave the powder on the skin for longer. 

5. Dust away excess powder

With a large, fluffy brush, lightly brush away any excess setting powder and you have baked your makeup. 


View this post on Instagram


A post shared by Nikki_Makeup (@nikki_makeup)

What do you need to bake your makeup?

In order to complete the above baking method, you do require a selection of products. We’ve rounded up our favourites to turn to when baking makeup. 

Translucent Powder: 

While handy to use when baking makeup, translucent powder is also a handy product for creating the dumpling skin effect, and for day-to-day use in your makeup routine.

Laura Mercier Translucent Setting Powder

what is baking makeup

By Terry Hyaluronic Hydrating Powder 

what is baking makeup

Beauty Blender:

A favourite applicator for many of us, ensuring you frequently clean your beauty blender is a must as they can collect bacteria alongside providing an uneven finish if not regularly maintained.

Morphe Highlight & Contour Beauty Sponge 

what is baking makeupStila Double Ended Blending Sponge

what is baking makeup

Fluffy Brush:

An integral part of baking your makeup is the fluffy brush, ideal for dusting away an excess powder that may be remnant on your face.

Mecca Max Super Powder Allover Blush 

Hourglass Veil Powder Brush 

Stay inspired, follow us.

Image: Instagram