Fashion / Feature

We belong together: Ganni launches in Australia

There’s something about Danish brand Ganni that seems to effortlessly mesh with our Australian lifestyle. Whether it’s that playful use of pattern and colour, the mischievous yet wearable play on proportions, or the ultimate mood board that is the brand’s Instagram account – Ganni just gets us. And with husband and wife team behind the brand (creative director Ditte Reffstrup and founder Nicolaj Reffstrup) selecting Australia as its first Asia-Pacific location eligible to receive goods from Ganni’s official store, it seems the feeling is mutual.

“The Australian girls have this amazingly laid back, cool attitude, but you can’t really put your finger on what it is. I think there are many synergies with the Copenhagen lifestyle and mind-set. Maybe that’s why the Australian market has been so supportive of Ganni from the very beginning,” says Reffstrup of the brand’s launch in Australia. And as homegrown #GanniGirls will have the entire collection just a few mouse clicks away, we’re expecting this relationship to only get stronger.

Through the brand’s official online store, pieces are ready to be expressly shipped – complimentary with order over $350 – to our doors and if a case of buyer’s remorse hits Ganni is offering its Australian customers complimentary returns on all orders. With the entire range available, as well as exclusive collaborations, we’ve got our eyes on a few newly available must-have additions for our wardrobes. Australia still finds itself in the midst of winter, so the Kria Neoshell jacket (from the Ganni x 66 North collaboration) seems like a sensible choice. Perhaps it’s time we got our hands on a pair of the label’s coveted cowboy boots? These High Texas beauties are singing to our tune. Or we could invest in our knitwear collection with a hand-knitted Multicolor Puff pullover crafted by local women in the South of Tuscany. Add to cart.