In partnership with Tissot
Not all new releases stop you in your tracks, but Tissot’s latest drop – the SRV – does exactly that. It’s a brand-new model with serious presence, born from a house that has been designing watches for women since 1853 but refreshed with the kind of energy that feels entirely 2025. Inspired by a previous model that was originally released, it’s a confident new face with sharp angles and a lot of attitude.
At first glance, it’s the faceted sapphire crystal that catches the eye, cut like a jewel and unapologetically bold. The rectangular case and hexagonal crown are deliberate, echoing Tissot’s flirtations with Art Deco geometry but steering it into modern territory. This is not nostalgia dressed up as novelty; it’s a watch that understands its past but is designed to be worn now.
The SRV arrives in six versions, each with its own mood. Two are sleek in stainless steel with sculptural mono-link bracelets, the kind that feels as much like jewellery as a timepiece. Two more lean into playfulness with glossy red and green dials paired with matching leather straps – less boardroom, more cocktail hour. And then there are the showstoppers: a white mother-of-pearl dial framed in beige gold PVD, and a black dial set in yellow gold with four diamonds marking the hours. They’re unapologetically glamorous, because why not?
Underneath the shine, the SRV is practical – because no one has time for a watch that can’t keep up. The quartz movement is precise and dependable, with an End-of-Life indicator that quietly lets you know when the battery’s fading. Five-bar water resistance means you can wear it through every part of your day without hesitation. It’s engineered for women who move quickly and don’t pause, which makes sense given Tissot’s long history of creating watches designed for women’s actual lives rather than as scaled-down men’s pieces.
That legacy runs deep. Tissot was making pendant watches for corsages back in the 19th century, jumped early into wristlets when women started cutting their hair and ditching corsets in the 1900s, and by the 1920s was playing with rectangular Art Deco forms. In the 1970s, they introduced faceted sapphire crystals to women’s designs, answering the question of whether a watch could be both resistant and chic with a resounding yes. The SRV carries all of that DNA, but it’s not a re-run. It’s fresh, deliberate, and distinctly now.
If Tissot’s PRX has become the house’s darling for its universal appeal, the SRV feels like the cooler, fashion-forward sibling. It’s not designed to fade into the outfit – it finishes it. Angular, reflective, and very much a statement, it’s a reminder that a watch doesn’t just keep time, it sets the tone. And for the SRV, that tone is confidence.
You can experience the new Tissot SRV collection in stores and online now.
