Midnight in Paris. For the unveiling of Miu Miu’s Cruise 17 collection and launch of the brand’s debut fragrance, Miuccia Prada looked to the Parisian revellers of decades past. A private residence located on the vibrant Champs-Élysées, Hôtel de la Païva, was transformed for one night only into the lavish Miu Miu Club – a decadent, debauched soirée for the ages.