Fashion / Feature

Spend for a cause: brands donating profits to bushfires relief

Right now, Australia is in the midst of a climate crisis of previously unimaginable horrors. Bushfires have been burning for months in Australia, and have only gotten worse. On New Year’s Eve, as some were preparing to enter a new decade with tabletop dancing and resolutions, others on the in NSW and Victoria were evacuating their houses and gathering on the beach and in boats to escape the uncontrollable bushfires threatening lives, properties, and entire towns.

It’s easy to feel helpless, but in addition to donating directly to NSW Rural Fire Service, WIRES Wildlife Rescue and the Australian Red Cross, there’s further opportunity to put your money where it matters. Every dollar counts, and with that in mind, we’ve found six Australian brands donating 100 per cent of sales to those on the front line.

The eponymous Australian brand is making a difference by pledging to donate 100 per cent of sales from January 5 – 11 to the NSW Rural Fire Service to support the firefighters risking their lives to protect people and properties.

Faithfull The Brand are donating 100 per cent of all online sales made from their Australian website from 1 – 7  January and will go directly to the NSW Rural Fire Service and WIRES Wildlife Rescue.

Albus Lumen are using the discount code: saveaustralia for online orders of the AESTAS necklace where customers can buy one, get one free and 100 per cent of sales from the week will be donated to bushfire relief funds.

For the month of January, Frank Body will be donating 100 per cent of all global sales of their A-Beauty scrub to WIRES Wildlife Rescue, the NSW Rural Fire Service, and the Country Fire Authority.

Albus Lumen are using the discount code: saveaustralia for online orders of the AESTAS necklace where customers can buy one, get one free and 100 per cent of sales from the week will be donated to bushfire relief funds.

For the month of January, Frank Body will be donating 100 per cent of all global sales of their A-Beauty scrub to WIRES Wildlife Rescue, the NSW Rural Fire Service, and the Country Fire Authority.

RAW Anthony Nader’s salon owner is donating the proceeds of every haircut and blow-dry with him to the NSW Rural Fire Service and the Moruya Fire and Rescue Station for the rest of this week.

Australian fashion label Alex Perry will donate 100 per cent of sales online and in store for seven days between 5 -11 January to support the NSW Rural Fire Service.

From top: @christopher_esber; @faithfullthebrand; @albuslumen; @frank_bod; hair_anthonynader; @alexperryofficial.