Fashion / Fashion News

Saint Laurent Rive Droite enters toy territory with new Saint Laurent Nanoblock

Saint Laurent

Together, Saint Laurent and creative director Anthony Vaccarello have already accomplished a lot this year, venturing the iconic Parisian house to charter new territories in winter sports, publishing and this year, launching in live music. This time however, creative director Anthony Vaccarello's new concept intersects fashion and the toy world in Saint Laurent Rive Droite's exclusive new collaboration and capsule with Japanese construction toy company Nanoblock.

If winter ski's, arcade gaming machines, skateboards or Saint Laurent Boomboxes weren't enough - Saint Laurent Rive Droite officially now has something to offer people of all ages, young and old. Japanese based Nanoblock - the micro-sized buildable construction toys, have now officially launched in the luxury fashion market with three exclusive figurines conceptualised for Saint Laurent. Playing and reimagining Saint Laurent's signatory symbolic icons, Saint Laurent Rive Droite introduces the Nanoblock palm tree, star guitar and a French bull dog to complete.

Dubbing "The Smaller the Block, the Better the Detail" Japans Nanoblock toys have originally targeted children in helping the younger generations acquire motor skills, improve logic and problem solving thinking and assisting in the development of hand eye co-ordination. They may have originally missioned to help children, however Saint Laurent's Nanoblock attests to challenge all ages. Each Saint Laurent Rive Droite x Nanoblock figurine is precisely designed, engineered and configured to allow for differing degrees in difficulty and challenge, purposefully set out with adults in mind.

With each and every piece complete and polished off with Saint Laurent's signature branding, each figurine is designed to stand alone upon completion or both Saint Laurent and Nanoblock fans are encouraged to collect them all. Another milestone and another field conquered for Saint Laurent Rive Droite, all figurines in the Saint Laurent Rive Droite x Nanoblock exclusive capsule collection is available at Saint Laurent Rive Droite Paris or online at ysl.com.

 

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