People

Rosie Huntington-Whiteley is the new Ellery woman

The fourth instalment of the Ellery Woman series – a platform which the brand uses to shine a light on the muses they admire – features British-born, L.A.-based model, actor and beauty entrepreneur Rosie Huntington-Whiteley. Here, captured by creative director Kym Ellery, the multi-hyphenate talks motherhood, starting a business and all that brings her satisfaction.

On launching her beauty platform Rose Inc. …
Really what inspired me was having come into work everyday for the past fifteen years and sitting in the makeup chair … Over the years I’ve found that I get asked more and more questions that are related to beauty and wellbeing. People wanted that information from me, and when I shared it there was a real appetite for it. I really started to think about how I could take that one step further and build something that had longevity. I thought, why not create a content platform online where I can talk about this and share information and learn from my readers and build, hopefully, what will be a community of beauty lovers like myself.

On starting a business …
When I was pregnant, it became the perfect opportunity to take the time off from travelling so much, to build this team and put my head down. It was the best time to do it because I didn’t have much else going on. But then of course, once I had my baby and I came back to my day job, now having this new business, I’m like ‘What was I thinking? This is so intense!’ I’ve now got three massive roles that I’ve got to deliver myself to passionately and fully. I think any new mother will tell you it’s the most insanely beautiful, wondrous moment of their life, but it’s a massive adjustment. So between starting the business, becoming a mother, and the pressure to get back to my long-term career … it’s definitely been overwhelming to say the least.

“There’s just nothing else that compares to the time spent with your child. That time when I’m with him is so beautiful, it’s so wholesome and so real.”

On what brings satisfaction …
As a woman you wear many hats and it’s just figuring out how to juggle it all. But being a mother is so satisfying and so fulfilling, but so exhausting – it’s so full on! So a lot of conflicting emotions do come up. But for me I feel like if I can continue to work and have that role as an independent woman to fulfil my creative needs, and then I have my relationship and my family life … it feels really rich and really full.

On her personal muses …
I would say I have girls that I look at and I think that they have incredible way about them. They possess something that goes beyond being stylish, and beyond being beautiful – they have this essence. For me I look at Kym and she is certainly that for me, I look at Diane Kruger, she does it for me every time … I take a lot of inspiration from them in style, I think that they’re cool girls and that they hold themselves and do things from an authentic standpoint.

“I’ve had a career where people have ‘done’ stuff to me forever. In my twenties I just went along with it. Now, in my thirties, I want everything I do in my life to have integrity.”