Fashion / Feature

A courting love affair – Ralph Lauren becomes the Official Outfitter of the Australian Open

Ralph Lauren Tennis

A match made in heaven. The Australian Open and Ralph Lauren have today announced a global and long-term partnership, with Ralph Lauren named as the Official Outfitter of the Australian Open. A serve to remember.

The Ralph Lauren Australian Open uniforms are inspired by the intoxicating energy and playful spirit of the tournament, outfitting all on-court officials, including AO ball-kids and chair umpires in the specially designed collection of apparel and accessories.

 

Ralph Lauren Tennis
Ralph Lauren's 10th anniversary Wimbledon attire

 

“We are delighted to welcome Ralph Lauren to the Australian Open family and proud to partner with this prestigious global brand who have a role in some of the world’s biggest sporting events.

"The Ralph Lauren style and sophistication will bring a fresh new look to the Australian Open and the uniform designs reflect the contemporary, playful and premium AO brand. Our shared commitment to excellence, innovation and creativity, along with a deep connection to history and tradition, form the base of this exciting new long-term partnership," says Australian Open Tournament Director, Craig Tiley.

 

Ralph Lauren Tennis
A look at the Ralph Lauren uniform sketches for the Australian Open

 

"For over 50 years, the Polo brand has embodied a spirit of sporty elegance and we are thrilled to partner with the Australian Open, adding this iconic event to Ralph Lauren’s incredible portfolio of sports partnerships. The Australian Open is well known for its energy and personality and is a natural alignment for our brand as we continue our commitment to the world of sports and reaching consumers through their areas of passion," - Ralph Lauren Chief Innovation and Branding Officer and Vice Chairman of the Board, David Lauren said.

Ralph Lauren’s commitment to sustainability continues with the use of a fabric made from yarn derived from recycled plastic bottles. The fabric will also have functional performance features like stretch, moisture-wicking properties, UV protection and construction for active play will comprise of items in the uniform including the Polo shirt, short, skort and cap.

 

Ralph Lauren Tennis
Drake Doubles at Polo Ralph Lauren All-American Tennis Championship

 

This is the third Grand Slam tournament for Ralph Lauren, following prestigious Wimbledon and the US Open. The partnership will kick off at AO 2021 (here’s hoping the world has relaxed in the new year).

We look forward to the tennis fashion highlight in real time.

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