Waste not, want not. Being the second most polluting industry is fashion’s worst-kept (and dirtiest) secret. So as more and more consumers seek out products that don’t cost the earth, Net-A-Porter have provided the perfect way to shop for the planet: Net Sustain is the luxury e-retailer’s platform dedicated to featuring brands driven by the desire to make fashion more sustainable. Here, we break down everything you need to know about your soon-to-be favourite online shopping destination.
Net Sustain features 26 brands and over 500 products, with new drops scheduled throughout the season. Each item must meet at least one of Net-A-Porter’s five categories of sustainability: locally made, crafted in accordance with fair trade principles, designed to reduce waste, made from considered materials or constructed in line with considered processes. Search results can be narrowed by each of these benchmarks, and badging of products according to which sustainability category they belong makes for an easy shopping experience.
Brands to know from the platform include New Zealand-based designer Maggie Marylin, and RUSSH favourite Mother of Pearl. Pick up dreamy floral swimsuits from local label Peony, or purchase perfectly tailored wardrobe essentials from fellow Australian brand Bassike. Of course sustainability trailblazer Stella McCartney has her designs featured in this edit, while social media darling Nagnata is offering retro-sportswear almost too good to work out in. With some of the most buzzed brands and industry icons included, it seems the fashion industry is beginning to prioritise our planet. A win for our wardrobes and mother earth.