The idea of a 'capsule wardrobe' has become a social media mantra, shaping our shopping decisions, and rightfully so. They're the foundation to our outfits, the reliable pieces that will never go out of style, and whether Carolyn Bessette-Kennedy or Phoebe Philo have reminded you the stylishness and the interchangeable necessity of having some timeless pieces in your wardrobe, they are the pieces we turn to when in need of a staple basic. A go-to tee or a worn in pair of jeans and an oversized blazer that can be applied to any silhouette or trend in season.
Here, the 24 minimalist fashion brands we turn to when looking for the height of simplicity, for you to shop today.
1. The Row
Where to shop: Parlour X, Net-a-Porter, The Outnet, Mytheresa, Belinda International, Harrods AU, lelouvre.com.au, Farfetch AU,
The bastions of minimalism, look to The Row for your refined leather goods and sturdy cotton t-shirts to see you through many seasons.
2. Jil Sander
Where to shop: David Jones, Parlour X, Mytheresa, Farfetch, The Outnet, and Harrods AU.
Germany’s Jil Sander will always make our lists when it comes to minimalist brands worth their weight, with a considered range of staples made to last.
3. Calvin Klein
Where to shop: Calvin Klein, Myer, The Iconic.
No minimalist fashion brands list would be complete without CK. The purveyors of 90s minimalism, they're the champions of clean lines, neutral palettes, and pared-back silhouettes.
4. St Agni
Where to buy: St Agni, Incu, David Jones, The New Trend, SSENSE, Net-a-Porter, Farfetch.
Byron Bay’s St Agni carry a range of considered basics in a minimalist palette of black, white, creams and browns ensure each purchase can pair seamlessly with one another.
5. Jac+Jack
Where to shop: Jac+Jack, David Jones.
When it comes to your basic high quality staples like your tees, blazers, jeans and coats that will last, it really is harder to look beyond Jac+Jack. Extremely soft with high quality materials, their pieces are definitely worth investing in.
6. ESSE Studios
Where to shop: ESSE Studios, Net-a-Porter, SSENSE, The New Trend, Incu.
Timeless in nature, ESSE Studios pieces are made to become part of a wardrobe of basics to be worn for years to come.
7. Harris Tapper
Where to shop: Harris Tapper, Showroom-X, The Iconic, The Undone Store.
New Zealand’s Harris Tapper design minimalist pieces that are considered, elevated and work as both formal and casual attire.
8. Max Mara
Where to shop: Max Mara, Net-a-Porter, SSENSE, Farfetch, Mytheresa.
Italy’s Max Mara are at the apex of minimalist aesthetics, crafting luxury minimalist garments with a distinctly European feel.
9. Maison Essentiele
Where to shop: Maison Essentiele, The Iconic.
Varied in materials, from silk to sheer lace, Maison Essentiele's colour palette is quite on the neutral tones. Pieces that could go with any outfit for a night out or a special event, the opportunities to layer with their pieces are endless, allowing versatility for styling opportunities.
10. APC
Where to shop: A.P.C., Incu, SSENSE, Farfetch.
Ready to release the French girl from within? Look no further than APC where, yes, a Breton-stripe shirt is classed as minimal. Tres chic.
11. The Frankie Shop
Where to shop: The Frankie Shop, David Jones, Net-a-Porter, SSENSE.
For all your oversized shirting and blazer needs, the Frankie shop has you covered with their shunning of patterns and refined colour palette.
12. Totême
Where to shop: Totême, Net-a-Porter, Incu, SSENSE, Farfetch.
We will never say no to minimalist knitwear that makes us feel put together and ready for the day, and that made by minimalist fashion brand Toteme is the ultimate in our books.
13. FRAME
Where to shop: FRAME, SSENSE, Net-a-Porter, Farfetch, David Jones, The Outnet.
FRAME’s denim range is elite and beloved by many including under-the-radar style icon, Willem Dafoe. When looking for a new pair of jeans or trousers with a minimalist touch, look no further.
14. Matteau
Where to shop: Matteau, Net-a-Porter, FWRD, SSENSE, Moda Operandi.
The brand making us feel perpetually on a summer holiday, Matteau make play with patterned motifs on occasion but the underscoring quality of the brand is rooted in minimalism.
15. Deiji Studios
Where to shop: Deiji Studios, SSENSE, Net-a-Porter.
A linen moment is never lost when the weather permits and for sets made for afternoons spend lounging (with SPF) in the sun, Deiji Studios’ darling sets are tailor made for the rays.
16. Another Tomorrow
Where to shop: Another Tomorrow, Farfetch, Net-a-Porter.
With a sustainable approach in mind – including employing the use of organic cotton for almost all pieces – Another Tomorrow’s collection of basic white, black and navy t-shirts are a must for those shopping with minimalism and the environment front of mind.
17. COS
Where to shop: COS.
COS, a brand under the H&M Group since its launch in 2007, is known for championing minimalist fashion through timeless silhouettes, elevated fabrics like organic cotton and recycled wool, and a design ethos rooted in architectural precision and sustainable innovation.
18. Nanushka
Where to shop: Nanushka, FWRD, END. Clothing, SSENSE, Revolve, The Iconic
Hungarian brand Nanushka crafts contemporary pieces that flirt with trends, yet also produce an array of minimalist garments ideal for the most subtle wardrobes.
19. Tibi
Where to shop: Tibi, Grace Melbourne, Samantha Ogilvie, The Outnet, and Farfetch.
New York-based label Tibi is lauded by the fashion pack for its modern take on laid-back femininity. The brand does effortless and understated perfectly.
20. Beare Park
Where to shop: Beare Park, Moda Operandi.
Sharp, elegant lines form the basis of Beare Park's tailoring offering, while timeless, sophisticated and decisively simple silhouettes comprise each collections silhouettes, which are made using high-quality fabrics sourced from the finest mills in Japan and Italy.
21. Ferragamo
Where to shop: Ferragamo.
Founded in 1927, Ferragamo is one of the longest-standing luxury shoe companies in the world, and now, under the stewardship of Maximillian Davis, has become one of the most exciting luxury brands of the moment, fusing classic Italian luxury with modern, minimalistic silhouettes.
22. Peter Do
Where to shop: Peter Do, Farfetch, SSENSE.
LVMH prize winner Peter Do's influences are wide-ranging, spanning everything from the traditional garments worn by his Vietnamese parents to the photography of Irving Penn. Look out for considered riffs on traditional shapes, sharply cut jackets and trousers, and fluid dresses in muted tones.
23. Phoebe Philo
Where to shop: Phoebe Philo, Parlour X.
Queen of the minimalists, Phoebe Philo’s eponymous label distills the essence of minimalism into a quietly radical uniform – precise, pared-back, and profoundly considered.
24. Camilla and Marc
Where to shop: Camilla and Marc, David Jones.
Founded in 2003 by siblings Camilla Freeman-Topper and Marc Freeman, Camilla and Marc is an Australian label renowned for its minimalist aesthetic, blending masculine tailoring with feminine silhouettes.
