La Roche-Posay’s answer to aging the French girl way

The nonchalance and effortlessness of French girl beauty can feel, at times, totally elusive. The hair tousled just so, eyeliner so artfully applied, the perfect red lip. But even before any of this you'll find a foundation of clean, bright, radiant skin, achieved with a few hard working ingredients - Vitamin C being one of them. And this is where French pharmacy favourite, La Roche-Posay, comes in.

The iconic skincare brand's new Redermic Pure Vitamin C10 Serum is blended with 10 per cent Vitamin C. The perfect hard working addition to your daily skincare ritual, enhancing rough and dull skin and brightening pigmentation acquired from too many days spent in the sun. The serum's potent blend of antioxidants will leave skin more luminous and help fight fine lines, while the Salicylic acid will ensure a smoother skin texture.

A serum is the best way to deliver active ingredients to your skin, and we love this non-greasy, quick absorbing formula. Most effective when applied to cleansed skin in the morning, and followed with a moisturiser that includes SPF. The result is a perfect for under makeup - ready to take on the day, French girl or not.

LA ROCHE-POSAY Redermic Pure Vitamin C10 serum