BLACKPINK's Jennie isn't taking any downtime. Fresh off of her back-t0-back Coachella headlining performances last month, and in the lead-up to her acting debut in HBO's highly-anticipated new series The Idol, the singer has just released a limited-edition capsule collection with Calvin Klein, an ode to her dreamy inner world.
The Jennie for Calvin Klein collection includes intimates sets, 90s-style denim, tees, fleeces and knits in essential CK silhouettes, but reimagined in new lilac, chalk blue and desert colour ways that keep Jennie's personal style and creativity in mind.
The accompanying campaign, shot by Korean photographer Hong Jang Hyun, shows the K-Pop star at her most comfortable and confident.
“Collaborating with Calvin Klein on this capsule has been an exciting progression in our partnership,” said Jennie, on the collection.
“This collection reflects my everyday style and is based on many of the Calvin Klein essentials that have become staples in my wardrobe. I wanted to bring a personal touch to these pieces, which you’ll see reflected in the fit, the colour palette and the details. My aspiration for this collection is that everyone will feel as happy and confident in these pieces as I do.”
Calvin Klein says the collaboration felt like a natural next step, as Jennie had been a long-time fan of the brand, and had been involved in several campaigns for them in the past.
"We wanted to deepen that relationship by bringing her personal perspective to our products. The result is a mix of Jennie’s coveted style and Calvin Klein’s most iconic essentials, which we know will resonate strongly with consumers around the world," says Calvin Klein's Global Chief Marketing Officer, Jonathan Bottomley.
The limited edition capsule collection pieces will be available to purchase in select Calvin Klein stores and on their website, globally, from 10 May.
Image: courtesy of Calvin Klein.