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IWC Schaffhausen opens its first Australian boutique

Welcome to the neighbourhood. Luxury Swiss retailer IWC Schaffhausen, in collaboration with Kennedy, unveiled its first Australian boutique on Melbourne's Collins Street. Guests were welcomed into the sleek dark wood-panelled space, including IWC Schaffhausen’s Global Ambassador and Formula One champion Lewis Hamilton, with the driver's Mercedes-Benz Formula One car was on display outside.