Fashion / Style

How fashion brands are helping small businesses during COVID-19

The coronavirus pandemic seems to just be beginning, with many of us facing the economic consequences for the months to come. The creative and fashion industries in particular have been challenged, with many small fashion businesses suffering, along with freelancers and artists. There’s many things we can be doing to support our creatives during this time and below are just some initiatives put forward by brands and organisations to provide some much needed funding to our industry friends in need.



Ganni advises you to WFH with the launch of Home is Where the Heart Is – a global initiative inspiring and encouraging people’s creative spirits during times of isolation. To enter, you must create 1-2 images of an original and previously unpublished artwork. This can be a still life, collage, portrait or illustration. The works however must be tied back to the theme of Home Is Where The Heart Is. Both the winner and runner-up will be featured at Ganni’s exhibition during Copenhagen Fashion Week, along with the winner also receiving €5,000. Simply submit your images by email to [email protected] or tag #GANNIWFH on social media for your works to be seen. Enter before Friday April 3rd to be in the running.

Pyer Moss

Always doing his part, Kerby Jean Raymond of Pyer Moss has utilised his platform to start two initiatives during the Coronavirus pandemic. Firstly, he has helped obtain over 7300 masks and over 1000 units of gloves for healthcare professionals in NYC. Secondly, he has started up a fund to support minority and women owned small creative businesses who are currently in distress due to the consequences of COVID-19. He has since donated over $78,000 to over 38 business including 7 fashion brands, 5 restaurants, 3 beauty brands, 2 wellness studios and many more. Keep fighting the good fight.

British Fashion Council

The British Fashion Council announced the launch of the BFC Foundation Covid Crisis Fund. This initiative was put in place to support creative fashion businesses and individuals to survive the coronvirus pandemic. The BFC through its charity the BFC Foundation, is making €1 million pounds of emergency funds available to support designer businesses along with a portion allocated to fashion students – the future generation of creative talent. Additional financial measures have also been campaigned for by the BFC in order to protect the income of creative freelancers – further significant roles within the fashion industry. The BFC is a not for profit and has called upon the government and the industry and individuals to support the Covid Crisis Fund through donations so that more businesses can be supported.