Paying homage to the tones of the incredible Australian landscape. Hakea Swim journeys to the Australian outback for their latest campaign shoot.
As a label with inherently close ties to the beautiful natural world, from the ocean, to the countryside and beyond, Hakea Swim recently set off on a wonderous adventure trip to Ilparpa Claypans. Located just outside Mparntwe, Alice Springs, the colours of the collection pay homage to the idyllic Australian landscape, with a sea of reds, browns, greens and pale blues.
As 2020 has ultimately been an unexpected and tumultuous year full of great uncertainty, head designer of Hakea Swim, Casey Eastwall notes this memorable time has, "been a nice reminder to explore our own backyard and learn from our traditional owners."
It had been a dream for Eastwall for some time to capture the signature Hakea Swim silhouettes in the Australian outback. As the special moment finally came to fruition, the shoot then took its place in the transformative landscape of the Northern Territory. During times of rain and flood, the area fills with water, providing a magical sanctuary for local wildlife, while the colours of the rich setting sun flow from a burnt orange to deep rust – hues distinctly evident throughout the new collection.
Set firmly in Hakea’s important brand ethos is a celebration of real women from all backgrounds, body shapes and inclinations, with the latest campaign continuing this tradition and featuring a local friend of Eastwell. The pared-back and minimal production took the utmost care to respect the environment and consider the traditional owners of the land, the Arrente people. The Aboriginal Areas Protection Authority also granted the Hakea Swim team permission to shoot the images.
In keeping sustainability at its core, each Hakea swim piece is made from Econyl regenerated nylon and are UPF 50+. Hakea has also partnered with 1% For The Planet, donating 1% of each sale and committing to conservation of the ocean.
Timeless in both design and colour, for more on the collection, head to the Hakea Swim website.