Fashion / TV

Of course a horse: Gucci unveils its SS 20 campaign film

Set across various iconic Los Angeles locations, Gucci’s tongue-in-cheek Spring Summer 2020 campaign stars models of the equine variety in paradoxical scenarios with their human friends – a vision that only the brilliant mind of creative director, Alessandro Michele, could dream up.

Wearing the new collection, human and horse walk the streets, ride in classic cars, board jet planes, go to car washes and frolic in hotel pools – a reality not farfetched in the eyes of acclaimed director Yorgos Lanthimos, revered for his often ecstatically unhinged films. “The narrative plot is ultimately left to the viewers to outline. Each eye, a path.”

Of Course a Horse pays homage to Gucci’s history – from humble beginnings as a saddlery in Florence, to making crafting bags, before the leap into fashion – and the famous horse bit motif carries this legacy throughout each collection.

It’s a visual feast that requires a few viewings to completely comprehend. Expect to see an abundance of classic Gucci glasses, bold colours, signature bags, thigh high boots and ponies galloping along the coast. Because let’s be honest, nothing says summer quite like a beach date with a horse. You can shop the collection now below.

Shop The Collection

Shop The Collection Of course a horse: Gucci unveils its SS 20 campaign film

GUCCI bag.

Shop The Collection Of course a horse: Gucci unveils its SS 20 campaign film

GUCCI shoes.

Shop The Collection Of course a horse: Gucci unveils its SS 20 campaign film

GUCCI bag.

Shop The Collection Of course a horse: Gucci unveils its SS 20 campaign film

GUCCI bag.

Shop The Collection Of course a horse: Gucci unveils its SS 20 campaign film

GUCCI bag.

Shop The Collection Of course a horse: Gucci unveils its SS 20 campaign film

GUCCI bag.