Welcome to HER, the latest collection from Australian label Auguste. Created by founder Ebony Eagles and helmed by Georgia Fowler, the collection celebrates the spirit and collective strength of Australian and New Zealand women.
We spoke to Georgia and asked about her favourite pieces from HER, her approach to style and why sustainability is so important. She explains her hopes for the future of the fashion industry and why Auguste's sustainability initiatives like 1% For The Planet and One Tree Planted are key to a considered fashion collection.
Tell us about the new Auguste collection 'HER'?
We photographed the collection at this incredible location in the hills of Byron Bay, it reminded me of a Spanish or Moroccan villa which complimented the collection so well. Lots of trans-seasonal, easy throw-on dresses, and some great denim basics. The designer Ebony told me it was inspired by Australian/Kiwi women's strength and style which I think is why it resonated so much with me. All the pieces just felt like a natural extension of my summer wardrobe.
Do you have any favourite pieces?
I loved this dress called the 'Dusk Brea Midi' - it was a vintage style floral print, super effortless sundress.
There was also this dark green, sleeveless dress called the 'Dillion Lara Midi' which I can definitely see myself wearing out this summer.
What do you love about Auguste?
Auguste feels like a true reflection of Australian style - effortless, no-fuss vintage-inspired forever pieces that are made consciously. I love that they give back through their One Tree Planted and 1% For the Planet initiatives - every element of the brand feels super considered and inclusive.
What is your approach to style?
I'm not super driven by trends - I love classic pieces like a great white tee and jeans for day-to-day and dressing up a little more feminine in summer months with great vintage-inspired sundresses. I take a less-is-more approach to fashion - always looking for forever-pieces that will transcend seasons, rather than trends that may come and go.
Do you have any style rules that you follow?
Experiment with your style and find out what works for you! I've honed a bit of a signature look over the years through trial and error, figuring out what makes me feel most confident and comfortable. Usually, for me this is effortless, classic pieces with some stand out accessories like a great pair of sunglasses.
Not really a rule per se, but at the moment, I'm trying my best to support local Australian and NZ brands as much as possible. Local designers are really struggling so I think it's super important to invest in local talent!
Is sustainability something that's important to you?
Absolutely! I think growing up in NZ gave me a unique appreciation for the natural world. It's super important to be aware of the social and environmental impact of the little choices we make every day. Every little positive action counts!
What would you like to see in the future of the fashion industry?
The fashion industry accounts for nearly 10% of global carbon emissions and 20% of wastewater. It is so important the fashion industry makes a collective effort in examining and reducing the footprint our industry leaves on the planet. More-so, I would love to see a genuine change in diverse representation across all jobs and positions of power in the industry.
