When Samsung undeniably confirmed the return of the flip phone with the release of its entirely customisable Galaxy Z Flip3 Bespoke Edition; we knew it wouldn't be long before the nostalgia of the early 200os came into full effect. After all, as our lives and technology continue to seamlessly blend into one, it should come as no surprise that our phones are becoming just as much of a fashion accessory as the shoes and bags we finesse our outfits with. Understanding this entirely, Samsung have taken it one step further; collaborating with one of Australia's biggest denim brands – Dr Denim– to create a pair of jeans that meets all of your Z Flip needs. Introducing the Galaxy Z Flip Pocket Denim – a pair of jeans designed uniquely to celebrate the folding form factor of the Galaxy Z Flip3.
With our devices continuing to grow in size (and somehow, the pockets in our jeans getting smaller), Samsung and Dr Denim have come up with the ultimate solution. Collaborating on the release, the two brands have redesigned signature styles from the Dr Denim collection to feature a unique, exclusive front pocket that perfectly fits the new Galaxy Z Flip3.
The Galaxy Z Flip Pocket Denim bids adieu to the clunky, overstuffed pocket – embracing a more stylish and functional addition that speaks to the prevalence of the Y2K frenzy.
“Smartphones are often not pocket friendly, so we’ve leveraged Dr Denim’s style credentials to design jeans that shake up the pocket norm and perfectly fit our compact Galaxy Z Flip3. Our Galaxy Z Flip3 users expect the very best in design and pocketability, and what better to accompany our premium phones than the perfect pair of bespoke jeans," shared Hayley Walton, head of Brand Marketing, Samsung Mobile.
If you've been searching for a pair of jeans that perfectly suit your technological needs, you'll have to act fast. The Galaxy Z Flip Pocket Denim collection has been limited to only 450 pairs; designed by denim specialists Dr Denim, who are known for disrupting this classic wardrobe staple.
Mattias Friberg from Dr Denim said: “We wanted to take a classic, blue jean and rework it to create a modern and unique take that shows off the Galaxy Z Flip3. We feel the new Z Flip Pocket Denim is a welcome, if not limited, addition to the Dr Denim family and we’re thrilled to partner with Samsung to bring these stylish jeans to life.”
As if solidifying its place as the phone of choice for the fashion obsessed, the campaign for Samsung x Dr Denim's collaboration was photographed by industry heavyweight and acclaimed fashion photographer Pierre Toussaint. To find out more and to discover more about the Galaxy Z Flip Pocket Denim, head to Dr Denim.