One for the rebels. G-Star RAW’s Elwood X25 campaign, starring the brand’s head of imagination Pharrell Williams and model Marte Mei van Haaster is an ode breaking rules and self-expression – reflecting Williams’ will to give people the freedom to choose, down to the last detail. “One of the most memorable aspects of the day,” explains van Haaster, “[Was] nobody offered Pharrell a moment to put on his preferable music … it was just somebody’s random Spotify playlist. I had to laugh.”