“What a person chooses to wear and how they present themselves is essentially their way of telling you who they are”.
These are the words of Jennifer Lawrence in Christian Dior’s latest campaign for its AW 19 women’s collection. Regarding fashion as one of the most important outlets for personal expression, Lawrence details how costuming and the outward embodiment of a character is one of the most vital parts of her role as an actress.
Captured in a minimalist setting, the film emphasises the garments and the art, with Lawrence backgrounded by the beautiful textile works of artist Sheila Hicks. Dior (and its creative director Maria Grazia Chiuri) places female artists at the heart of the collection, looking to the future while simultaneously nodding to the past, and the campaign spotlights house's newest icon - the 30 Montaigne bag. Inspired by the historic Paris address where Monsieur Dior founded his couture house in 1946, the bag asserts itself as a standout in the campaign, with that signature CD monogram contrasting against the bareness of the landscape.