For the first time ever, Parfums Christian Dior is bringing a slice of Paris to Sydney. Taking place across three days in late March, the House of Dior will stage a pop-up in The Rocks created in the image of its historic and legendary address, 30 Avenue Montaigne in the French capital city.
The experience will focus primarily on Dior Beauty, a world that encompasses its fragrance, skincare and makeup lines. So what can you expect if you follow your nose? We're bringing you all the details, including advice on tickets and timings, below. But if it's anything like Miss Dior Millefiori Garden pop-up, the last time Christian Dior created a bespoke experience with Sydneysiders in mind, we're undoubtedly in for a good time.
What will the event offer?
To those planning on attending the Dior Beauty 30 Montaigne Pop-Up Apartment, and we implore that you do, you can expect a variety of activations upon your arrival. Each room in the apartment conveys a unique multi-sensory story tied to Dior Beauty’s icons across makeup, fragrance, skincare and La Collection Privee. So take your time, wander through, and immerse yourself in the meticulously curated world of Dior Beauty.
From there, you can also experience Café Dior, a gathering place where visitors can enjoy barista-made Dior beverages and treats in an interactive space intended to be broadcast and shared. Who says you have to catch a plane to be transported to Paris?
What are the details of the event?
Where will this experience unfold from? The Dior Beauty 30 Montaigne Pop-Up Apartment will take place near the harbour at Watersedge at Campbell's Store, located at 7-27 Circular Quay W, The Rocks NSW 2000.
Occurring between March 23-26 during the hours of 9am-8pm, you can secure your tickets now at the Dior website. Although, this being said, walk-ins are highly encouraged.