If you've spent any amount of time on beauty TikTok recently, you would have surely come across the 'Dark Mermaid' trend. The latest dark mermaid craze is ensnaring and is encouraging women to harness their dark femme energy to use at their will. There has been a movement toward the dark side as of late, with the return of Indie Sleaze, and goth vibes, so the dark mermaid direction feels like the salty next step. This trend has dark femmes buying ebooks on TikTok teaching them the art of seduction, sirenmaxxing and mastering looks to 'inspire obsession.'
The siren eyes trend has been around for a minute or so already. This look is the winged and smudgy liner that elongates the natural shape of your eye with a sultry feline flick.
@daniellemarcan you asked, i receive <3 #sireneyes #makeup #beauty #smokey ♬ original sound - DANIELLE
The dark mermaid trend goes one step further still. The aim of the game is to appear as if you've been dragged up from the ocean's depth to emerge with dishevelled hair, shimmering, hypnotic eyes and smeared lipstick.
The rapidly solidifying dark mermaid craze takes inspiration from the likes of Julia Fox front row at Diesel, Blumarine and Dilara Findikoglu girls on the SS23 runway and beauty girls like Danielle Marcan teaching us what goes into creating the siren eyes look. Other key influences in this space include Alexa Demie and her Euphoric forays, Caroline Polachek (who has a song called Sirens) and has been sporting a tendrilled hairstyle with glossed-up skin and piercing eyes for a hot minute.
So, what's required to achieve this haunting and iridescent look?
The aim of the game is for the whole face to shimmer. Eyes are a major factor. Think mesmerising and hypnotic. Get creative with your shimmers using oceanic shades (greens, blues, purples and silvers) to create a 3D effect on your eyelids. It feels like everything has risen a few centimetres recently from 3D nails to sandals, so it's not surprising that this dark mermaid makeup look is created using an iridescent palette that makes eyes look like the ocean's depths. The lips and skin should be glossed to high heaven. Your hair can be unbrushed and pinned half back with tendrils gelled down to your cheeks.
This dark and seductive look encourages women to harness their energy, lure in their enemies and take back their power.