What makes a product reach cult status? The RUSSH editors share the ones that rose above

cult beauty

What exact is a cult beauty product? Is it that you've heard about it before? It has the highest sales for a red lipstick in the history of red lipstick? Everyone has it from your best friend to your mother? Or simply because you love it?

Here we asked the RUSSH editors what cult beauty means to them? Which product has made it past the trails, which do we return to over the years and why this product just seems to stay.


Kitty Callaghan

Contributing Editor

One of my favourite ways to dress up in an uncomplicated way is to wear a red lip. It can make any outfit or occasion feel that little more special. In testing times throughout history - during World War 2, recessions, and even after September 11, an increase in lipstick sales in places like Europe and the U.S indicated that wearing a little lipstick was an affordable way to lift spirits in the middle class. We are seeing a similar spike in 2020 globally in lipstick sales - perhaps a sign that many around the world are looking to enjoy the simple ritual of a statement lip in these trying and - unprecedented - times. The red lip that I like to indulge in: NARS Ravishing Red.


Jess Blanch

Editor in Chief

It must have been twenty years ago when I purchased my first Touche Eclat pen as a way into the glamorous world of Yves Saint Laurent. Back then this little gold pen used to live in my make-up bag, or in my Louis Vuitton pochette, which (being the only luxury item I owned) I carried everywhere in the year 2000 and beyond. For a moment I thought it was a concealer but since having worked out how to use it properly it has always remained in my possession as a versatile mood lifter. Even both my babies have adopted as a tool in some of their very first artworks, meaning I can also vouch for its staying power!


Megan Nolan

Digital Operations Manager

Ever since a tube of Mecca To Save Face SPF50+ Superscreen showed up in my Christmas stocking a few years ago (thanks mum) it’s become my absolute go to. It is super lightweight and doesn’t make my eyes sting if I accidently rub them after applying and it also is the only sunscreen I’ve found which doesn’t leave my skin feeling greasy. It’s perfect under makeup as a primer or as the only thing I put on my face when in isolation. I quite literally have one in every bag/bathroom I frequent.


Elle Presbury

Market & Beauty Director

Anything that falls into the organic/ natural realm of beauty reaches cult status to me. If you interpret cult to mean on high rotation. Most of my favourite products are stocked at Onda Beauty in Paddington. And my favourite being Marie Veronique’s Protective Day oil. It's the ease of an oil that keeps me returning each day and the way my mind also views organic products as ‘easy’. A blend of oils - high in omega 3s and 6s - the oil heals and treats the skin in one. Full of ingredients like borage oil, and tomato seed oil and algae oil that result in my skin feeling juicier and plumper and more hydrated. On it’s own or underneath a moisturiser if I feel I need to double down.


Natalie Petrevski

Fashion Editor

Anyone who knows me knows that I’m a perfume gal. I spray it incessantly. On my neck and my wrists, even on my hair and clothes. Maybe this is too much, but I can’t stop won’t stop. I love the warm embrace of hugging a good smelling person and I hope I am that person in return, because sometimes there’s a fine line between smelling good and choking people to death with scent. Though I may fall into the latter occasionally… just ask the office. Anyway, my point is that perfume is my great indulgence and my favourite is my Louis Vuitton Rose de Vents. This is my special perfume for special occasions as I love it so much I don’t want to waste it. Described as being transported to the middle of a field of roses in Grasse (me), the soft pink rose petal scent comes in a classic glass bottle that is refillable in all Louis Vuitton stores and even has my initials engraved on it (fancy). A gift from Market & Beauty Director Elle that I will cherish forever.