Introducing Camilla and Marc's latest capsule collection. It's called FUTURE NOW and it's the brand's first ever gender neutral collection, one that offers a look at the new future for the brand.
The collection is dedicated to making the positive change we need to make in order to preserve our world for future generations. A considered capsule, this is one that has been strategically crafted, in part, from materials that would otherwise end up in landfill - recycled PET and Nylon that come from post-consumer waste. In addition, organic cotton (a more sustainable alternative to ordinary cotton) makes up the rest. All these materials were carefully selected to reduce landfill, ocean waste and carbon emissions, whilst also saving water and energy. Even the back neck labels, care labels, poly bags, swing tickets and packaging come from recycled materials.
FUTURE NOW is a collection of seven minimal pieces designed for athleisure. It's comprised of two outerwear pieces – a bomber and anorak and also two practical tracksuits, and a baseball cap. These genderless pieces are Camilla and Marc's first occasion in designing outside of a purely womenswear audience. It reflects a vision of the future, both considered and inclusive.
"Our vision for a more sustainable future is further coming to life with every collection we create. This collection is a huge milestone in our journey - the materials have been carefully selected for their longevity, responsibility and utmost quality. The fabrications are mostly recycled or organic, and they very much represent the future of where we are heading as a brand and design studio. The goal with every garment we make is for it to be worn for longer, re-used and re-circulated for as long as possible," said creative director Camilla Freeman-Topper of the collection.
The campaign created in celebration of the FUTURE NOW capsule features ten local Australian creators chosen for their ability to showcase the sentiment of the collection.
Actor and fashion creator Aggie Choi filmed a contemporary motion dance piece. Photographer and artist Anna Pogossova created a series of sculptures called Small Monuments. Indigenous artist and activist Lille Madden submitted a powerful written piece, dedicated to climate and first nations voices. Student of environmental science and model Astrid Holler penned a written piece on her experience in the ocean. Ocean photographer Chris Proud created a series of still life and seascape photographs. Motion artist Duc Thinh Dong captured a series of motion pieces centred in nature. Photographer Orson Heidrich created a virtual reality installation. Videographer and 3D artist Dylan Buzolich created a render of the CAMILLA AND MARC Ari Bomber Jacket. Photographer Isaac Brown photographed his muse Bridget Hollit in on iconic Bondi Beach. Jesse Lizotte photographed his wife Dakota Moore-Lizotte in an intimate portrayal of locations.
Each of these creations and expressions of creativity has been combined into an online zine that can be seen on camillaandmarc.com - where you can also discover the FUTURE NOW limited edition capsule, on sale now.