Few brands encapsulate effortless cool quite like Paloma Wool. Based in Barcelona and founded by Paloma Lanna as an Instagram project in 2014, the brand has since gone on to find global fame — and has earned a legion of It-girl followers in the process.
Paloma Wool is celebrated for its subtly experimental approach — soft tailoring, sculptural silhouettes, earthy colour palettes, and tactile fabrics that feel as good as they look. Each piece manages to feel at once laid-back and directional, timeless yet unmistakably of-the-moment. Whether it's a delicate knit or a tank adorned with unexpected detail, you can spot a Paloma Wool piece — and the person wearing it — from a mile away.
If you're looking for brands that share in this ethos, look no further. For fans of thoughtful fashion, here are 10 brands like Paloma Wool worth adding to your wardrobe.
1. Nanushka
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A staple for modern minimalists, Budapest brand Nanushka uses carefully selected, low-impact materials to create pieces for men and women. There's a focus on easy, wearable separates with elegant, unexpected twists.
Price range: $180 - $3000
2. Bassike
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Closer to home, Australian label Bassike has been synonymous with luxuriously wearable pieces for your everyday wardrobe since its inception in 2006. We're particularly big fans of their organic cotton basics and knitwear — the kinds of things you buy one season, and love for years to come. Even better, they're also B Corp certified.
Price range: $120 - $3000
3. Coperni
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Coperni is known for its sleek, structured silhouettes and futuristic edge. Founded by former Courrèges designers Sébastien Meyer and Arnaud Vaillant in 2013, the Parisian brand blends minimalism with sharp innovation. Clean, cool, and confidently modern.
Price range: $120 - $3000
4. FLORE FLORE
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If you've spotted a chic girl wearing a tank top, long sleeve, or baby tee and wondered, where is that from?, chances are, it was the work of FLORE FLORE. Each piece is crafted from organic cotton, and made in a Portugal-based atelier run by a mother-daughter duo. Truly, we have no notes.
Price range: $120 - $420
5. Jacquemus
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Jacquemus captures the essence of French style. Founded by Simon Porte Jacquemus, the brand blends classic craftsmanship with a slightly new age feel. You only have to watch one of their runway shows — which are always staged in the most picturesque European locations — to understand that these are pieces designed to transport, no matter where you're wearing them.
Price range: $175 - $3500
6. Issey Miyake
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A pioneer of fabric innovation and sculptural design, Issey Miyake’s work blurs the boundaries between fashion, art, and technology. Known for his iconic pleats, architectural silhouettes, and timeless futurism, the legendary Japanese brand embodies quiet sophistication with a deeply experimental spirit — always wearable, always ahead of its time.
Price range: $365 - $3500
7. Toteme
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The predominant design ethos for Toteme is classic pieces reimagined through a female-centric lens. As a result, you'll find an emphasis on materialist and shape, via easy-to-wear silhouettes, sumptuous fabrics. Each collection is tightly curated, with pieces designed to be worn and loved across seasons.
Price range: $160 - $8000
8. Kowtow
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Ethics-first and design-led, Kowtow creates minimalist wardrobe staples using organic, fair trade cotton and transparent production methods. With clean lines, soft tailoring, and a muted palette, the brand proves that sustainability and elevated style can — and should — coexist effortlessly.
Price range: $89 - $550
9. Acne Studios
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Stockholm-based Acne Studios fuses edge with refined tailoring. Known for its playful proportions, and subversive basics, and edgy femininity the brand is perfect for those who prefer their essentials elevated.
Price range: $230 - $4100
10. Miaou
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Originally known for its signature corset tops and printed pants, Miaou has since expanded into full ready-to-wear collections that blend that French je ne sais quoi with downtown LA cool. Expect playful prints, figure-hugging (and extremely flattering) cuts, and the kinds of pieces you can throw on and feel instantly good in.
Price range: $250 - $500
Featured products are selected editorially. Our opinions are our own. Occasionally, we may receive a standard affiliate partner fee if you make a purchase using the links we feature.
