Beauty / Favourites

Brown mascara is the latest TikTok trend, and these are the products you should have in your kit

There's no denying it, brown is the new back and here to stay. We've seen it everywhere from our favourite brown pieces  we wear to what we listen to. Now, unsurprisingly mascara is the next beauty item to go brunette. If you need any more convincing, pay a visit to TikTok, where the #brownmascara hashtag has racked up over 3.1 billion views.

Like with a brown liner, the appeal is that your mascara doesn't show up as dramatically as your standard black. It also ers on the side of sophistication. It's great for people with lighter features and blue eyes as it contrasts well against paler skin. With darker brown eyes, the effect is more natural, perfect for an every day look.

There are different ways to get into this look. You could go for a mascara like Charlotte Tilburry's 'Dreampop' which shows up as a lighter brown shade for some contrast if your lashes are really light or dark. You could also go the other way and opt for a mascara like Dior's 'Diorshow' which is almost black, for a softer option to black. If your eyes are green, Tiktok has spoken and let us know we should be using burgundy mascara like YSL's 'Volume Effect'. Whichever approach you're going for, check out these options below for the lashes of your umber dreams! 


This one's got the TikTok girlies talking! The original shade 'Super Black' is a top-tier award-winning mascara that has gained traction due to its clump-free volume-making and lengthening qualities.

Glossier Lash Slick in Brown

Now, this is exciting. As a huge fan of Glossier's Lash Slick in Black (I'm talking getting friends to bring me back multiple units when they go to Glossier stores levels of fandom) I know I'm going to be into the brown shade. The formula is very smooth and gives my eyelashes a lift that feels weightless and extends the hair without making them look clumpy. A must try IMO.

L'ORÉAL PARIS Paradise Mascara in Moonlight Brown



L'Oréal Paris Paradise Mascara in Brown is perfect if you're looking for volume and length for more defined lashes. Try their whipped formula for a smooth finish. Their shade is a darker brown perfect for all the brown eyes girls.

This covergirl mascara is on the darker side for those with naturally darker lashes. This mascara is said to give 'monster levels' of volume with 20x more volume + 0 clumps.

Benefit Cosmetics They're Real! Lengthening Mascara in Beyond Brown

This mascara will go down in the history books as one of the best for lengthening and separating lashes. Benefit's 'they're real' offers curl and length that go above and beyond.

Lights, camera, lashes™ 4-in-1 mascara

This mascara has got something going for it. It sports a thick brush that doesn't spontaneously decide to give you a surprise eyeshadow moment and lengthens and thickens without clumping to boot! A favourite of RUSSH'S own Mia Steiber in black, you can trust that this is one you're going to be refilling.


DIOR Diorshow 24h Buildable Volume Mascara in Marron/ Brown

With a long-lasting and instantly enhancing formula, this dark brown mascara formula is enhanced with microfibers and silk proteins to give your lashes the full extension effect. Sweep on a few additional coats for an extra boost. The wand is also XXL, if you're into that kind of thing.

Maybelline Great Lash Volumizing Waterproof Mascara

This one is a classic and perfect if you're on a budget. More on the darker brown side, it's ideal for that smooth application.

Yves Saint Laurent Mascara Volume Effet Faux Cils (Luxurious Mascara) in Burgundy


People with green eyes: gather. Burgundy mascara is on the more purple side of the brown mascara trend and is said to do wonders for people with eyes on the greener side as red and green are on opposite sides of the colour wheel. There is no better tried and tested than that of YSL Volume Effect.


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