"I say never be complete, I say stop being perfect, I say let’s evolve, let the chips fall where they may …
It’s only after we’ve lost everything that we’re free to do anything.”
– Chuck Palahniuk, Fight Club
There is no doubt this is an era of phenomenal creativity and social change. Freedom today means no fear of innovation and zero interest in doing things the way they have been done before.
In keeping, this issue is covered by a male model – not to make a statement on gender neutrality, although it can if you like – but because he represents the face of a generation.
You could call it the ‘here and now’ generation. A generation that is simply not afraid: that lives truly, deeply in the moment. A serotonin seeking, rule-breaking, indiscreet coterie of revolutionary thinkers and disrupters who are in bold pursuit of knowledge and instant gratification, in equal doses.
But just as this generation is irreverent, it is honest. What does Jordan Barrett believe in? “Karma and money.” And his imagination? “Too much for you to handle …”
You see this new guard does not seek your approval.
This is a community that is fearless in our demand for diversity and acceptance. We’re fierce in our beliefs. We are DIY, learning by doing, action takers with an insane appetite for vicissitude and excitement. We want to build walls to ride, not divide. To protest; physically and with hashtags, and we are mobilised, most of all, by our desire for education and change.
We’re not afraid of the future because in our minds we are already in the future.
And how did we become so intrepid? Don’t forget Fight Club was our ‘classic’. “No fear. No distractions. The ability to let that which does not matter truly slide.” Just like Tyler Durden predicted we could be.