In partnership with Audemars Piguet

Some brands mark anniversaries with a retrospective glance. Audemars Piguet prefers to look forward – redefining the codes of watchmaking while celebrating a century and a half of savoir-faire. The Manufacture’s novelties highlight just that, spotlighting not only its history of technical brilliance, but its ability to design for a new generation of watch lovers.

These new timepieces mark a turning point. Long before the industry began to acknowledge female collectors, Audemars Piguet was quietly crafting timepieces that spoke to them in their own language. From jewellery-inspired designs in the early 20th century to bold complications scaled for smaller wrists, the Manufacture has always understood that women seek more than surface-level beauty – they desire substance, sophistication, and design that reflects individuality.

The Code 11.59 by Audemars Piguet and Royal Oak collections enriched

This philosophy is evident in the two collections at the heart of the campaign. Code 11.59 by Audemars Piguet is the modern classic in the making. Its interplay of curves and lines, the open-worked lugs and the architectural case feel like an exploration of identity in motion. Designed to be versatile, it’s a watch that adapts to personality rather than prescribes it.

On the other hand, the Royal Oak stands as one of watchmaking’s most recognisable icons. Blending sportiness and refinement, its design codes feature an infamous octagonal bezel and an integrated bracelet lending endless plays of light. Offering the magic of complications in a compact 38 mm case diameter, these timepieces introduce a new generation of mechanical wristwatches designed with comfort and sophistication in mind. For women, it’s an invitation to engage with the mechanical heart of watchmaking, without compromise.

At its core, the new collection highlights Audemars Piguet’s dual strength: technical mastery and visionary design. Each timepiece is meticulously hand-finished, every bevel polished by artisans whose craft has been passed down for generations. Yet the watches themselves are anything but relics. They are living objects – designed to accompany life’s defining moments, to be worn unapologetically, and passed on to the next generation.

The female archetypes captured in this campaign resonate with their timepiece. The sophisticated extrovert who expresses herself through fashion. The altruistic trendsetter drawn to emotional connection. The leader who wears her watch as a marker of independence and success. Audemars Piguet doesn’t reduce these women to stereotypes – instead, it offers them the tools to write their own stories in time.

Audemars Piguet’s 150th anniversary isn’t only about heritage; it’s about moving forward. An honouring that recognises that timepieces are a perpetuation of tradition, heritage, and vision – reflections of our choices, values, and passions. In celebrating its past, the Manufacture is signalling a future where women’s watches are not an afterthought, but a canvas for artistry, innovation, and self-expression.

Time, as Audemars Piguet reminds us, is lived. And for 150 years, it has been crafting the pieces that help us live it beautifully.

Discover the Audemars Piguet collection at Swiss Concept Sydney.