Fashion / Style

All aboard: a high seas voyage for a very Gucci Christmas

Climb aboard the Gucci cruise liner, with an eclectic group of passengers decked out in tartan and tinsel-clad shirts, 60s shades and accessories, as creative director Alessandro Michele and filmmaker Harmony Korine take us on a getaway to remember.

With Santa in a row boat and Hawaiian-shirts galore– there’s no doubt that Gucci sent this year’s Gift Giving campaign into a particularly unconventional direction for the festive season. Goodbye frost and snow, hello pool-side cocktails. And from decadent ready-to-wear pieces, to luggage and accessories, there are gifts that suit each unique character on board. As always, central to the gifts are two of Gucci’s most notable patterns, the double-G monogram and the Flora print we know and love.

There’s adorably awkward dancing, Santa strumming a guitar and a snowman ( sandman?) wrapped in tinsel – all the ingredients needed for the perfect summer festive season.