Justin Bieber is back. The singer officially announced his long-awaited seventh studio album, Swag, marking his first full-length release since Justice in 2021. The news confirms months of speculation, online teases, and cryptic Instagram activity that had fans on high alert.
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Rmours of a new album began swirling back in January, when Bieber posted a series of videos to Instagram Stories. In one clip, taken from the back of a car, new music by Bieber plays in the background. The stripped-back sound has lyrics like ”Okay, okay, okay I’m shaking off the hate," sung by none other than Bieber himself. Naturally, this set us into a certified frenzy, leaving one question on everyone's minds: Is Justin Bieber gearing up to release his seventh album? Let's investigate.
Check out what seems to be a teaser for a new project that Justin Bieber just posted via his Instagram Stories!
Do you think he’s hinting at the filming of a future videoclip for new music?! 👀 pic.twitter.com/wWYM1Xt7ED— Justin Bieber Crew (@JBCrewdotcom) January 15, 2025
So, now that it's official, everything you need to know about Swag, below.
When will Justin Bieber release Swag?
Swag is dropping imminently — on Friday 11 July (which will likely be Saturday 12 July here in Australia) to be exact.
He shared the news via a series of Instagram posts, showing the album's artwork projected onto billboards across the US.
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Is there a setlist?
Yep. The album features 20 songs in total, including:
- All I Can Take
- Daisies
- Yukon
- Go Baby
- Things You Do
- Butterflies
- Way It Is
- First Place
- Soulful
- Walking Away
- Glory Voice Memo
- Devotion
- Dadz Love
- Therapy Session
- Sweet Spot
- 405
- Swag
- Zuma House
- Too Long
- Forgiveness
What is Swag about?
Obviously we can't know for sure without hearing the album first, but the set list and artwork give us some indication. In one of the images, Bieber can be seen with his son, Jack Blues, over his shoulders. The song titles suggest a similarly softer vibe, with tracks like 'Forgiveness', 'Dadz Love', 'Therapy Session', and 'Devotion.'
Is Justin Bieber about to announce a world tour?
If you needed any more excitement, TikTok is rife with rumours that a world tour could accompany potential new music from Bieber. Two fans took to the app to share that Ticketmaster had notified them of an upcoming concert, after their tickets for Bieber's cancelled 2020 tour were suddenly revalidated.
@adrianacassarino_ WHAT DOES THIS MEAN @Justin Bieber ♬ som original - nosense
When did Justin Bieber last release music?
If you need a refresher, Bieber's last album was Justice, which was released via Def Jam Records in March, 2021. Fast forward to August, 2023, and Bieber split with his long-time and controversial manager, Scooter Braun. That same year, he sold his musical catalog for USD$200 million.
But according to Hype Beast, this could all have been part of a calculated ploy to stage a comeback, with the outlet reporting that Bieber was in the process of hiring new representation, with a goal to return to recording and, possibly, performing.
