Our makeup routines are about to get a whole lot chicer. Victoria Beckham Beauty, the brand from the eternal beauty icon by the same name, is making its long-awaited foray into the Australian and New Zealand market, with an exclusive partnership with MECCA.
Speaking about the move, Lauren Edelman, CEO of Victoria Beckham Beauty said, “Partnering with MECCA marks an exciting new chapter for us at Victoria Beckham Beauty. Their influence in shaping the Australian beauty landscape is unmatched, and their dedication to curating brands that lead with purpose and creativity deeply resonates with our brand ethos. MECCA is more than a retailer - they are a beauty destination with a fiercely loyal community, and we’re honoured to be part of that."
So, say goodbye to exorbitant shipping costs, and get ready to be able to shade match IRL to your heart's content. Here's everything you need to know about the match made in heaven that is Victoria Beckham Beauty and MECCA.
When will Victoria Beckham beauty land at MECCA?
There's not long to wait until you can swatch those buttery liners and rejuvenating skincare in the flesh. Victoria Beckham Beauty makes its debut at MECCA both in store and online from October 21 2025.
Which products will be available to shop?
We're hopeful that the full VB line will be available to shop, however the specifics remain to be seen. What we do know, however, is that a few favourites are definitely making their way Down Under. These include:
- The Satin Kajal Liner
- The Posh Lipstick
- The Reflect Highlighter Stick
- and The Cell Rejuvenating Priming Moisturizer, co-created with Professor Augustinus Bader
How much will Victoria Beckham Beauty cost at MECCA?
We'll have to wait a little longer for prices to be released, but we know that MECCA are pretty competitive in this arena. Currently, products like the viral Victoria Beckham Beauty Foundation Drops retail for $185 online, so we're expecting MECCA to follow this as a pretty close guideline.
