For much of the last decade, Ukrainian fashion has been discussed through the lens of "emergence" – as though it were perpetually on the brink of discovery. Yet from Kyiv to Odesa, a generation of designers has spent years building distinct creative identities that extend far beyond the shorthand of post-Soviet minimalism or traditional craft revival.
Today, the country's most compelling labels are just as likely to be pioneering denim upcycling, reinventing millinery, experimenting with sculptural knitwear or refining contemporary tailoring as they are drawing from folk traditions.
These are the Ukrainian fashion brands worth having on your radar right now...
1. BEVZA
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Founded in Kyiv by Svitlana Bevza in 2006, BEVZA has built an entire visual language around what it calls the "white dress concept", which is characterised by crisp column silhouettes, precise tailoring and an almost architectural use of negative space. They also draw on Ukrainian cultural codes – from Trypillian motifs to the now-iconic Spikelet jewellery inspired by wheat (a symbol deeply embedded in the country's history and landscape). The wheat-ear hardware first appeared in New York in 2019 and has since migrated across necklaces, belts and bags, while the brand has also experimented with digitally printed faux-fur alternatives and knitwear spun from recycled materials.
2. KSENIASCHNAIDER
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If one garment changed the trajectory of Ukrainian fashion internationally, it might be KSENIASCHNAIDER's Demi-Denim: a hybrid silhouette that looks like culottes layered over skinny jeans, originally developed through deconstructing vintage denim sourced from Kyiv flea markets and stitched together from multiple pairs of discarded jeans. The brand was founded by Ksenia and Anton Schnaider, and has turned upcycling into a design methodology. They're best known for asymmetric jeans, denim fur and experimental patchwork constructions that have attracted everyone from Bella Hadid to Celine Dion.
3. Better
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Rather than producing fabric from scratch, BETTTER works with existing garments, rebuilding surplus menswear tailoring into sharply cut blazers, waistcoats and shirting that retain only traces of their previous lives. Founded by former Vogue Ukraine fashion director Julie Pelipas, the label has become one of the most compelling luxury upcycling brands in Europe right now.
4. Anna October
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Anna October's dresses often feel as though they were draped directly onto the body mid-movement: bias-cut slips, languid silk gowns and softly twisted silhouettes that reference lingerie without ever fully becoming it. The designer, who launched her namesake label in Odesa before relocating operations to Kyiv, has cultivated a devoted following through pieces like the Tulip Dress and her signature floral appliqués.
5. Vita Kin
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Long before fashion's fascination with folk dress reached its current peak, Vita Kin was reimagining the Ukrainian vyshyvanka through oversized linen dresses, voluminous sleeves and intricate hand embroidery. Her collections draw on regional craft traditions from across Ukraine yet avoid museum-like reproduction. Instead, the brand translates centuries-old techniques into silhouettes that have been worn by some pretty high-profile clientele.
6. Etnodim
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Etnodim works with regional stitch techniques, symbolic motifs and traditional shirt constructions sourced from different parts of Ukraine. The label's embroidered shirts are often accompanied by detailed explanations of the cultural origins behind specific patterns, turning each garment into a wearable document of local heritage.
7. Bibliotheque Nationale
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Bibliotheque Nationale filters references from literature, art history and archival dress through restrained tailoring and eccentric proportions. The resultant garments often feels intentionally cerebral: precise coats, unusual layering pieces and subtly distorted classics that reward a closer look.
8. Ruslan Baginskiy
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Ruslan Baginskiy has achieved the rare feat of turning millinery into a globally recognisable fashion category, with baker-boy caps, straw boater hats and crystal-embellished headpieces becoming signatures of the Kyiv-based brand. Handmade by specialist artisans in Ukraine, many of the hats balance traditional craftsmanship with pop-cultural visibility. Right now, we're loving the brand's HatBag (which functions as a dual hat and a bag accessory).
9. BOBKOVA
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Christina Bobkova uses elongated tailoring, fluid separates and technical pattern cutting to create movement without relying on overt embellishment in her clothes. Particularly strong in shirting and outerwear, the brand has developed a reputation for garments that sit somewhere between artistic experimentation and everyday functionality.
10. Lona Prist
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Highly tactile knitwear is the modus operandi of Lona Prist. The brand's pieces often incorporate hand-finishing techniques, dimensional textures and sculptural silhouettes rather than conventional sweater dressing. And many pieces blur the line between garment and object by using exaggerated proportions, unexpected cut-outs and artisanal construction methods.
11. O(FourFour)
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Founded by stylist and creative director Yuliya Pelipas' contemporary peers in Kyiv's fashion scene, O(FourFour) has become known for sharply defined tailoring, monochromatic palettes and silhouettes that feel informed by both streetwear and corporate dressing. Oversized blazers, wide-leg trousers and modular separates form the backbone of collections that favour structure over ornament.
12. TG Botanical
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At the centre of TG Botanical is an ongoing fascination with plants—not merely as prints, but as a source of colour, texture and material experimentation that informs everything from dye processes to garment construction. The label's pieces often incorporate botanical motifs in a way that feels scientific and observational rather than romanticised.
13. Atelier Handmade
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Working primarily with organic linen, Atelier Handmade focuses on small-batch production and garments that foreground the material itself, whether through visible texture, natural dyeing techniques or hand-finished detailing. Loose dresses, relaxed separates and traditional craft processes are recurring themes, but the appeal lies in the careful treatment of fabric rather than overt rusticity.
14. Broq
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Broq treats menswear codes as raw material to be dismantled and rebuilt, producing garments that frequently play with asymmetry, unconventional closures and exaggerated proportions. The label's collections often sit at the intersection of utility, subculture and conceptual design, making them particularly popular among fashion insiders drawn to directional dressing.
15. A.M.G.
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Founded by designer Anastasiia Markevych, A.M.G. is best known for occasionwear that leans into sculptural volume, corsetry-inspired construction and dramatic evening silhouettes without tipping into costume. Feather embellishment, crystal detailing and body-conscious cuts recur throughout collections, giving the brand a distinctly red-carpet-oriented identity.
16. Aatsu
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AATSU's work is rooted in experimentation with shape: garments are often built around folds, wrapped constructions and geometric volumes that alter the relationship between fabric and body. Rather than following seasonal trends, the studio tends to pursue an almost architectural approach to dressing, where silhouette becomes the primary form of decoration.
17. Unmere
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UNMERE approaches womenswear through a lens of restraint, stripping garments back to considered proportions, clean lines and carefully engineered fit. Subtle construction details—an off-centre seam, an unexpected fastening, a precisely placed cut-out—often carry more visual weight than colour or embellishment.
18. Frolov
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Ivan Frolov's label has become synonymous with unapologetic glamour: crystal-covered corsets, sheer dresses, heart-shaped cut-outs and performance-ready silhouettes that merge cabaret, pop culture and Ukrainian craftsmanship. Beneath the sparkle sits an impressive technical foundation, with many garments relying on intricate corsetry techniques and hand-applied embellishment executed in Kyiv ateliers.
19. Guzema Jewelry
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Valeria Guzema built her fine-jewellery brand around clean, everyday pieces in gold and diamonds, but its success comes from the precision of the details—ultra-fine chains, discreet settings and modular designs intended to be layered rather than worn as singular statement pieces. Since 2022, the company has also become notable for its charitable initiatives and fundraising collections created in support of Ukrainian humanitarian and military causes.
20. Sleeper
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If you thought pyjamas were only for the bedroom, Sleeper will change your mind. The Kyiv-based has been producing beautiful sleepwear that blurs the line between day and night since 2014. While you might be most familiar with their feather-trimmed sets, they've since also ventured into ready-to-wear, so you can fill your entire wardrobe with Sleeper pieces.
