In a move as restrained as the brand itself, The Row has quietly introduced its first foray into homewares, unveiling a capsule of soft furnishings during Milan Design Week 2025.

Set within the neoclassical surrounds of Palazzo Belgioioso, an 18th-century building in the heart of the city’s Quadrilatero della Moda district, the presentation was sparse, sophisticated, and nearly unannounced – echoing the brand’s enduring philosophy of discretion and detail.

Waiters discreetly approached the venue's guests with platters of snacks – from kumquats and asparagus spears to Parmesan chunks – to compliment trays of Prosecco and sparkling water carried on Japanese lacquered trays.

For those familiar with The Row, this entrance into interiors feels less like a pivot and more like an inevitability. Mary-Kate and Ashley Olsen have long defined their brand by what is left unsaid: no flashy campaigns, no social media presence, just an unshakeable focus on exceptional materials and craftsmanship.

Their debut homewares collection is no different. Blankets and bedding in a tight palette of tan, ivory, and black have been handwoven in India from ultra-fine cashmere – some fibres weighing less than 14.5 microns, sourced from young goats for their superior softness. A quilted duvet set is sewn with a delicate grid of hand-stitched squares. Branding was kept minimal, with only a small, unobtrusive logo in the corner of each piece.

Though small in scale, the debut signals a quiet expansion of The Row’s universe. While the collection focused solely on soft goods, the installation was furnished with decorative accents by Maison Baguès and artworks by Julian Schnabel, hopefully leaving the door ajar for potential ventures into furniture or lighting in the future.

There is, of course, no official announcement or collection page as of yet on The Row's website. As always, the brand resists the traditional rules of retail and PR.