In partnership with L’Oréal
Wanting to curate a more sustainable beauty routine is simple in theory, but given the industry-wide problem with greenwashing, and the volume of terminology used to describe sustainable products, things quickly get confusing. How do we know we’re actually making better choices?
At RUSSH, you might have noticed we’re in the middle of a 30-day content initiative focused on sustainability within beauty — what it means, and practical things you can do that have a tangible impact. Last week, we outlined 7 easy sustainability swaps. We’ve also shared the RUSSH Sustainability Codes to give our community a deeper sense of what we stand for. Today, we’re unpacking sustainability ‘buzzwords’ with the help of L’Oréal Sustainability Lead Laura Barroso.
Consider this a guide to help you understand what sustainability terminology actually means, enabling you to make more conscious choices that will collectively lead to a more sustainable beauty routine.
Biobased Material
Any material derived from renewable (i.e. replenishing at a rate comparable to or faster than consumption) biological resources. For example in 2024, 92% of the ingredients in L’Oréal formulas and biobased packaging materials were traceable* (meaning they can precisely identify where the material comes from) and sourced using more sustainable processes.
Biodegradable
Ingredients or packaging that naturally decomposes after disposal, reducing long-term environmental accumulation (based on OECD 301 or equivalent tests).
Carbon Footprint
Measures the total greenhouse gas emissions caused by an entity (individual, product, company). For instance, L'Oréal focuses on reducing its carbon footprint by optimising transportation, using renewable energy and improving packaging design.
Carbon neutral
Achieving a net-zero carbon footprint by balancing emissions produced with an equivalent amount removed or offset, for example, a brand investing in reforestation for every product sold. But it’s important to make a point that carbon neutrality is difficult to claim and achieve as it involves complex processes and calculations, with a lack of universal standards.
Bioplastics
A known biobased material, bioplastics are plastics derived from renewable plant-based sources (like sugarcane). They are typically more sustainable than traditional plastics, which are derived from fossil fuels. However, not all bioplastics are biodegradable.
Organic
Ingredients farmed and processed without synthetic pesticides, herbicides or genetically modified organisms according to specific guidelines. Organic isn’t strictly regulated, so look for certifications from recognised bodies (here is a list for those within Australia).
Compostable
Packaging or product components designed to break down in home composting conditions into nutrient-rich compost.
Carbon Offset
Investing in projects that reduce or remove carbon emissions (like renewable energy or forestry) to compensate for a beauty company's own emissions. Companies should have the quality of their carbon emissions offset verified by a third party.
Eco-friendly
A broad term indicating a product or practice designed to minimise negative impacts on the environment, such as refillable packaging options. However, the term has been criticised by the Australian consumer regulator as being too broad and should not be used when marketing cosmetics as it doesn’t give consumers sufficient details about the actual sustainability measures a company is taking.
Ethical
Addresses moral implications (for example: Human Rights, fair labor, transparency) in the beauty industry. L'Oréal's Inclusive Sourcing program, for instance, creates job opportunities for vulnerable communities.
Green chemistry
Scientific processes that improve the way ingredients are cultivated and manufactured to minimise harm to the environment. For example, by using biotechnology to extract ingredients while preserving natural resources. You can learn more about L’Oréal’s green science practices.
Circular Economy
A system where resources are kept in use for as long as possible, reducing waste and the need for new raw materials.
Closed Loop
A specific type of circular economy where waste from one stage becomes a resource for another, such as reusing water in the manufacturing process or turning plastic waste into new packaging.
Reusable
Products or packaging designed to be used multiple times, like a refillable serum bottle or a washable makeup remover cloth. L'Oréal develops reusable and refillable packaging, such as the Idôle Perfume by Lancôme.
Recyclable
Materials that can be collected via home curbside recycling throughout Australia, which are then processed, and transformed into new products, such as glass jars or certain types of plastic cosmetic containers. To understand if a product is recyclable or not, consumers should follow the recycling instructions stated on the product packaging.
